Successfully Updating, Extending + Strengthening a Legacy Brand
Everi needed design magic and engineering integration to first update their legacy Player Classic product, then extend the brand into the Premium sector. Players associate closely with Player Classic look and feel; so any changes ( technology, usability, cost reduction) needed to stay true to the brand visual aesthetic and player expectations.
Everi gaming engaged DDSTUDIO to modernize their legacy Player Classic stepper. The Player Classic Signature stepper, launched at G2E2022, successfully updated the cabinet, while retaining the classic look and feel that honors the rich history of the loyal stepper player. It secured Everi’s domination in the mechanical reel product segment. The following year, Everi wanted to elevate the Player Classic Signature into a Premium product to capture a strong foothold in the high denomination space. Mission Accomplished!
The Player Classic Reserve, a stunning new, premium offering, was enthusiastically launched this week at G2E2023.
Everi is a leading Casino Gaming manufacturer with a great history in mechanical stepper machines. In fact it’s top in this category. They wanted to “Maintain the history and aesthetic of the Player Classic brand while empowering our game development team with new technology.”