Contactless Payment Validator
Mass transit is especially challenging for the physically and mentally impaired. Focus groups were held with impaired volunteers where we were able to compare existing solutions with concept mock-ups. The feedback confirmed the importance of engaging all of the senses and to factor in emotional/behavioral triggers depending on the surrounding environment. The goal was to retain and build market share, make products more usable, and reduce manufacturing costs.
For over 50 years, Cubic has partnered with agencies around the world to deliver seamless travel experiences, backed by groundbreaking technology and services.
DDSTUDIO collaborated with CUBIC Transportation for over four years to create a new human-centric approach to Public Transportation. Passengers want to use their phone or contactless card and transit agencies want faster throughput and less congestion. Public Transit Validation was ready for Human Centered Design.