Our approach is grounded in human centered design truths.
Three Principles
Human Centered Design key elements:
- People Centered
Seek to understand people in context. Develop empathy for their needs. - Cross Functional Teams
Team engage in divergent and convergent align on the right problem to solve. - Iterative Cycles Throughout:
Continuous feedback loops of Ideate, prototype, test, refine mitigates risk confirms next steps.
Three Phases
HCD is embedded into our 3 phases:
- Opportunity
Multi-disciplinary team immersions to understand people’s needs + align on the right problem to solve. - Innovation
Activities designed to stimulate team synergy, iterative activities to ideation cycles arrive at new + different solutions. - Implementation
Chosen design direction is detailed with engineering for transfer to manufacturing.
CREATIVITY THRIVES WITHIN STRUCTURE.
OPPORTUNITY
A deeper understanding of people and context for user-centric design. This includes ethnographic and immersive research, as well as business and various design strategies.
SERVICES
- Competitive Analysis
- Visual Brand Language
- User Research / Recruitment
- UX Flow / User Journey Map
- Design Thinking Workshops
- Design Brief
INNOVATION
Iterative design of intuitive iconic concept directions for usage/hardware focusing on innovation, human factors, and continuous refinement.
SERVICES
- Mock-ups / Models
- Human Factors
- Concept Refinement
- Wireframes / Navigation
- Visual Screen Design
- Usability Testing
IMPLEMENTATION
Realize and document the design assets. Support digital and physical design intent through development. DFM drawings, verification prototypes, manufacturing release.
SERVICES
- Design for Manufacturing
- Detailed Engineering
- Drawing Package
- Working Prototypes
- Manufacture Liaison
- Digital Asset Transfer
- Style Guides physical/digital
