This fully automated system that consolidates testing for a wide variety of assays on a single instrument.
The Why
Hologic needed to develop a module attachment but did not want it to look like an add-on. The product’s aesthetic needed to be consistent with the Hologic Panther branding and the form factor in proportion as a complete system.
Hologic’s customer required a seamless module installation, minimum training, and limited downtime with the smallest possible footprint.
The Who
Hologic is a leading innovator in women’s health, helping healthcare professionals around the world. Their innovations are designed to achieve exceptional clinical results, making it possible to detect, diagnose and treat illnesses and other health conditions as part of their dedication to improving the health and well-being of our patients and communities.
Hologic engaged with DDSTUDIO to design and develop the Panther Fusion module addition to Panther system which would be sold as a full system or as a module upgrade to the existing Panther Systems.
The How
As a human centered design firm, our process begins with understanding the customer (laboratory) and user (technician) so the design would deliver an optimized workflow with intuitive touch points.
We met with customers and technicians in their laboratories to witness how the upgraded module would be integrated into their daily operations. We learned about their pain points of extremely limited space and demands on their time. We understood how this module enhancement would be a powerful addition to their lab offering the benefits of full automation and increased flexibility.
The design brief included considerations for installing the upgrade, maintenance and repair, as well as extending the branded signature elements were key to achieving this successful outcome.
Location: San Diego, California
Client Type: Large Corp
Winner: 2018 MDEA (Medical Design Excellence Awards)
The Feeling
The Panther Fusion module is an in-lab upgrade to the Panther® instrument. This fully automated random-access system consolidates testing with a growing menu of respiratory, virology, women’s health and STI assays on a single instrument. The Panther Fusion system also features multiple amplification technologies, including PCR capability to their proven TMA technology.
The Experience
The Panther Fusion system continues to build on the success of the first generation instrument by incorporating customer requests for greater flexibility and walk-away time, with a small footprint.
