BLUBERI
Novus b49, Novus b27
Integrated, Consumer-Like Design Leap-Frogs the EGM market
The Why
“We needed the right partners to help us crystalize our vision. The team at DDSTUDIO shared the same culture and embraced the mandate to generate innovation that was aligned to our business and thinking. In short, they had “no fear,”
– Bluberi CEO Michael Starzynski
Bluberi’s mission was to produce a family of machines that offer visually stimulating, future flexible Platform.
The Who
New leadership at Bluberi Gaming & Technology recognized the need for change in the casino gaming industry. They wanted to create a suite of hardware products that leap-frog the status quo, empower casino operators and resonate with players.
The How
Empathy: The Bluberi and DDSTUDIO teams spent a lot of time in the field, observing player behavior and interviewing casino operators to truly understand their challenges. Empathy inspired insights became fundamental to the design approach.
The “New Bluberi” visual brand language was revealed by prioritizing shared inputs into a single theme board. The chosen EGM form-factor configuration was the result of playful exercises with modular maquettes. A market positioning exercise guided direction for the optimum blend of physical elements to differentiate.
Location: Drummondville, Canada, Las Vegas, Nevada
Client Type: Start-up Next Generation
Industry: Casino Gaming
The Feeling
* Optimized player experience: comfort, game immersion + lighting
* Empowered casino operators: flexibility + floor configurability
* A future-proof modular family: a core cabinet and a premium model
* Tech-forward: Tie-in telemetry enabled gaming (TEG, Casino, big data)
The Experience
The Player is the center of the gaming experience. With a delighted player, the casino operator gets the most play (coin-in).
Bluberi is reinventing itself with the launch of the Novus Series at G2E 2018. New products, new games, and a new strategy to reposition the company in casinos and on-line.
