Arlo Camera & APP
Winner: 2009 Popular Science Best of What’s New
Winner: 2009 IDEA Finalist
Avaak wanted to develop a flagship product line of home video monitoring systems. The primary activity for the DDSTUDIO team was to develop a unique brand identity for the product line that was instantly appealing to consumers, fit visually in to the home setting and was completely wire-free. Avaak invested in a sharp creative strategy and great design right from the beginning. The product had to be user friendly and intuitively simple, while also asserting that it was advanced, leading-edge technology.
Gioia Messinger, Avaak CEO, saw consumer potential in small battery powered network enabled video cameras. Through creativity, a strong usability focus, and distinctive visual brand leadership, she secured venture capital funding to pivot from a defense contractor to a consumer wireless products company focused on the smart home market.