{"id":8225,"date":"2023-07-13T15:44:40","date_gmt":"2023-07-13T22:44:40","guid":{"rendered":"https:\/\/ddstudio.com\/?p=8225"},"modified":"2023-10-20T10:46:51","modified_gmt":"2023-10-20T17:46:51","slug":"field-medical-case-study","status":"publish","type":"post","link":"https:\/\/ddstudio.com\/field-medical-case-study\/","title":{"rendered":"Field Medical &#8211; Case Study"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lk1qc071-e4063b219d1d7e3b67be79f6e4c05eda\">\n.avia-section.av-lk1qc071-e4063b219d1d7e3b67be79f6e4c05eda{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/ddstudio.com\/wp-content\/uploads\/2023\/07\/Picture1-1-1030x486.png);\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n.avia-section.av-lk1qc071-e4063b219d1d7e3b67be79f6e4c05eda .av-section-color-overlay{\nopacity:0.3;\nbackground-color:#0a0a0a;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section 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data-parallax=\"{&quot;parallax&quot;:&quot;right_left&quot;,&quot;parallax_speed&quot;:&quot;&quot;,&quot;av-desktop-parallax&quot;:&quot;inherit&quot;,&quot;av-desktop-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-medium-parallax&quot;:&quot;inherit&quot;,&quot;av-medium-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-small-parallax&quot;:&quot;inherit&quot;,&quot;av-small-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-mini-parallax&quot;:&quot;inherit&quot;,&quot;av-mini-parallax_speed&quot;:&quot;inherit&quot;,&quot;parallax-container&quot;:&quot;.av-71mem9-88df4cc2a6287c384cfc9ce4f83b86e4&quot;}\"    ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lk1qa72z-95a0d13c73acbaa6939d7ba57a529341\">\n#top .av-special-heading.av-lk1qa72z-95a0d13c73acbaa6939d7ba57a529341{\npadding-bottom:10px;\ncolor:#ffffff;\n}\nbody .av-special-heading.av-lk1qa72z-95a0d13c73acbaa6939d7ba57a529341 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lk1qa72z-95a0d13c73acbaa6939d7ba57a529341 .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-lk1qa72z-95a0d13c73acbaa6939d7ba57a529341 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lk1qa72z-95a0d13c73acbaa6939d7ba57a529341 av-special-heading-h1 custom-color-heading blockquote modern-quote modern-right  avia-builder-el-2  avia-builder-el-no-sibling '><div class='av_custom_color av-subheading av-subheading_above'><p>Case Study<\/p>\n<\/div><h1 class='av-special-heading-tag'  itemprop=\"headline\"  ><span class=\"ez-toc-section\" id=\"Field_Medical\"><\/span>Field Medical<span class=\"ez-toc-section-end\"><\/span><\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div><\/div><\/div><\/main><!-- close content main element --><\/div><\/div><\/div>\n<style type=\"text\/css\" 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id=\"style-css-av-444e81-99491731bd25c10530437bd8ff49cea2\">\n.flex_column.av-444e81-99491731bd25c10530437bd8ff49cea2{\npadding:0px 0px 0px 0px;\n}\n.avia_transform .flex_column.av-444e81-99491731bd25c10530437bd8ff49cea2{\nanimation-duration:2.5s;\n}\n<\/style>\n<div  class='flex_column av-444e81-99491731bd25c10530437bd8ff49cea2 av_one_full  avia-builder-el-4  avia-builder-el-no-sibling  first flex_column_div av-animated-generic fade-in av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lk1qmbd0-907eb7469169866c6a721cc99bd70567\">\n#top .av-special-heading.av-lk1qmbd0-907eb7469169866c6a721cc99bd70567{\npadding-bottom:10px;\ncolor:#ffffff;\n}\nbody .av-special-heading.av-lk1qmbd0-907eb7469169866c6a721cc99bd70567 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lk1qmbd0-907eb7469169866c6a721cc99bd70567 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av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-8225'><div class='entry-content-wrapper clearfix'><div class='flex_column_table av-lk1qpv5t-09f9d1db46d9753d519da5edfc5a31e0 sc-av_one_half av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lk1qpv5t-09f9d1db46d9753d519da5edfc5a31e0\">\n.flex_column.av-lk1qpv5t-09f9d1db46d9753d519da5edfc5a31e0{\npadding:30px 30px 30px 30px;\nheight:350px;\n}\n<\/style>\n<div  class='flex_column av-lk1qpv5t-09f9d1db46d9753d519da5edfc5a31e0 av_one_half  avia-builder-el-6  el_after_av_section  el_before_av_one_half  avia-builder-el-first  first flex_column_table_cell av-equal-height-column av-align-top av-animated-generic left-to-right  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lk1siujj-257628a274621b2474ecc1c016dcf003\">\n.avia-image-container.av-lk1siujj-257628a274621b2474ecc1c016dcf003 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lk1siujj-257628a274621b2474ecc1c016dcf003 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lk1siujj-257628a274621b2474ecc1c016dcf003 av-styling- avia-align-center  avia-builder-el-7  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-8228 avia-img-lazy-loading-not-8228 avia_image lazyload' data-src=\"https:\/\/ddstudio.com\/wp-content\/uploads\/2023\/07\/Steven-Mickelson.png\" alt='Steven Mickelson' title='Steven Mickelson'  height=\"912\" width=\"802\"  itemprop=\"thumbnailUrl\" data-srcset=\"https:\/\/ddstudio.com\/wp-content\/uploads\/2023\/07\/Steven-Mickelson.png 802w, https:\/\/ddstudio.com\/wp-content\/uploads\/2023\/07\/Steven-Mickelson-264x300.png 264w, https:\/\/ddstudio.com\/wp-content\/uploads\/2023\/07\/Steven-Mickelson-768x873.png 768w, https:\/\/ddstudio.com\/wp-content\/uploads\/2023\/07\/Steven-Mickelson-620x705.png 620w\" data-sizes=\"(max-width: 802px) 100vw, 802px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/><noscript><img decoding=\"async\" class='wp-image-8228 avia-img-lazy-loading-not-8228 avia_image ' src=\"https:\/\/ddstudio.com\/wp-content\/uploads\/2023\/07\/Steven-Mickelson.png\" alt='Steven Mickelson' title='Steven Mickelson'  height=\"912\" width=\"802\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/ddstudio.com\/wp-content\/uploads\/2023\/07\/Steven-Mickelson.png 802w, https:\/\/ddstudio.com\/wp-content\/uploads\/2023\/07\/Steven-Mickelson-264x300.png 264w, https:\/\/ddstudio.com\/wp-content\/uploads\/2023\/07\/Steven-Mickelson-768x873.png 768w, https:\/\/ddstudio.com\/wp-content\/uploads\/2023\/07\/Steven-Mickelson-620x705.png 620w\" sizes=\"(max-width: 802px) 100vw, 802px\" \/><\/noscript><\/div><\/div><\/div><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lk1qpmlu-ff512a8b445eeec7f11a0cd79b8637b0\">\n.flex_column.av-lk1qpmlu-ff512a8b445eeec7f11a0cd79b8637b0{\npadding:30px 30px 30px 30px;\nheight:350px;\n}\n<\/style>\n<div  class='flex_column av-lk1qpmlu-ff512a8b445eeec7f11a0cd79b8637b0 av_one_half  avia-builder-el-8  el_after_av_one_half  el_before_av_one_half  flex_column_table_cell av-equal-height-column av-align-top  '     ><section  class='av_textblock_section av-lk1socwy-794429e66a99c081c89a958705f4ffd7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3><span class=\"ez-toc-section\" id=\"Background_Collaboration\"><\/span>Background &#038; Collaboration<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-size: 16px;\">Integrated design can take a backseat in the early stages of a startup when the primary focus is trained on technology and engineering.<\/span><\/p>\n<p>DDSTUDIO&#8217;s collaboration with Field Medical however, perfectly illustrates how incorporating design elements early on can significantly enhance a company&#8217;s image and product vision.<\/p>\n<p>Field Medical, is not your typical startup. CEO Steven Mickelson is a preeminent cardiac surgeon who has created other medical products. Steven recognized early on how essential design would be in the process of creating an exceptional device.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-lk1span9-4f2fc50526926569a59f73bf0447f70c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3><span class=\"ez-toc-section\" id=\"How_We_Began\"><\/span>How We Began<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The process began with DDSTUDIO creating thematic boards and developing a visual brand language. This provided a consistent aesthetic that was implemented across investor decks, presentations, and their website.<\/p>\n<p>Our Objective was to translate Steven&#8217;s vision into a visual representation giving a realistic representation of the final result and the marketable product.\u00a0 The Hollywood Renders we produced provided an aspirational image for the internal stakeholders and BOD, and clarified the value proposition for investors.<\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div class='flex_column_table av-lk1sy0h9-eacc43a2fe890d94f5aa72c73024f504 sc-av_one_half av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lk1sy0h9-eacc43a2fe890d94f5aa72c73024f504\">\n.flex_column.av-lk1sy0h9-eacc43a2fe890d94f5aa72c73024f504{\npadding:30px 30px 30px 30px;\nheight:350px;\n}\n<\/style>\n<div  class='flex_column av-lk1sy0h9-eacc43a2fe890d94f5aa72c73024f504 av_one_half  avia-builder-el-11  el_after_av_one_half  el_before_av_one_half  first flex_column_table_cell av-equal-height-column av-align-top  column-top-margin'     ><section  class='av_textblock_section av-lk1t7y7x-f406005a0ea8f2ab86595facfb9746af '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3><span class=\"ez-toc-section\" id=\"Achieving_Goals\"><\/span>Achieving Goals<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Field Medical is raising capital.\u00a0 So for us, we needed to help Steven and the Field Medical team present the finished product to inspire investors.<\/p>\n<p>The stakes are high with startups.\u00a0 With this team, it was clear that to take market share in this industry the device had to make doctors&#8217; and patients&#8217; lives better.\u00a0 It also had to be able to go into manufacturing immediately following the investor commitment so the engineering CAD files had to be production-ready.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-lk1tdh68-c4de7d61dd611146d4e9c1be16d92fd8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3><span class=\"ez-toc-section\" id=\"The_Collaboration_Continues\"><\/span>The Collaboration Continues<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>With consistent brand language, Hollywood renders of the final product and an elevated and consistent look and feel, investor presentations took on a different cadence.\u00a0 Not only were investors excited but the team was highly focused and ready to execute the Field Medical vision.<\/p>\n<p>Whether through a custom manufacturing facility or a pre-existing relationship with a manufacturing provider, Field Medical is ready to go into production immediately post-investor round. And DDSTUDIO will be there to support iterations throughout the entire journey.<\/p>\n<\/div><\/section><\/p><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lk1sxukr-6751fbe45ae5c95f77b728a86faa5eb3\">\n.flex_column.av-lk1sxukr-6751fbe45ae5c95f77b728a86faa5eb3{\npadding:30px 30px 30px 30px;\nheight:350px;\n}\n<\/style>\n<div  class='flex_column av-lk1sxukr-6751fbe45ae5c95f77b728a86faa5eb3 av_one_half  avia-builder-el-14  el_after_av_one_half  el_before_av_one_full  flex_column_table_cell av-equal-height-column av-align-top av-animated-generic right-to-left  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lk1sw24x-eef2c329af412ab4f4acf1943d15e4d3\">\n.avia-image-container.av-lk1sw24x-eef2c329af412ab4f4acf1943d15e4d3 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lk1sw24x-eef2c329af412ab4f4acf1943d15e4d3 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lk1sw24x-eef2c329af412ab4f4acf1943d15e4d3 av-styling- avia-align-center  avia-builder-el-15  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-8229 avia-img-lazy-loading-not-8229 avia_image lazyload' data-src=\"https:\/\/ddstudio.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-4.48.41-PM-901x1030.png\" alt='' title='Screen Shot 2023-07-13 at 4.48.41 PM'  height=\"1030\" width=\"901\"  itemprop=\"thumbnailUrl\" data-srcset=\"https:\/\/ddstudio.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-4.48.41-PM-901x1030.png 901w, https:\/\/ddstudio.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-4.48.41-PM-262x300.png 262w, https:\/\/ddstudio.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-4.48.41-PM-768x878.png 768w, https:\/\/ddstudio.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-4.48.41-PM-1344x1536.png 1344w, https:\/\/ddstudio.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-4.48.41-PM-1312x1500.png 1312w, https:\/\/ddstudio.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-4.48.41-PM-617x705.png 617w, https:\/\/ddstudio.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-4.48.41-PM.png 1466w\" data-sizes=\"(max-width: 901px) 100vw, 901px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/><noscript><img decoding=\"async\" class='wp-image-8229 avia-img-lazy-loading-not-8229 avia_image ' src=\"https:\/\/ddstudio.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-4.48.41-PM-901x1030.png\" alt='' title='Screen Shot 2023-07-13 at 4.48.41 PM'  height=\"1030\" width=\"901\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/ddstudio.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-4.48.41-PM-901x1030.png 901w, https:\/\/ddstudio.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-4.48.41-PM-262x300.png 262w, https:\/\/ddstudio.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-4.48.41-PM-768x878.png 768w, https:\/\/ddstudio.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-4.48.41-PM-1344x1536.png 1344w, https:\/\/ddstudio.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-4.48.41-PM-1312x1500.png 1312w, https:\/\/ddstudio.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-4.48.41-PM-617x705.png 617w, https:\/\/ddstudio.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-4.48.41-PM.png 1466w\" sizes=\"(max-width: 901px) 100vw, 901px\" \/><\/noscript><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div class='flex_column_table av-2hwez5-de89c9fa50c1139825f79e68bb629c0f sc-av_one_full av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2hwez5-de89c9fa50c1139825f79e68bb629c0f\">\n.flex_column.av-2hwez5-de89c9fa50c1139825f79e68bb629c0f{\npadding:30px 30px 30px 30px;\nheight:350px;\n}\n<\/style>\n<div  class='flex_column av-2hwez5-de89c9fa50c1139825f79e68bb629c0f av_one_full  avia-builder-el-16  el_after_av_one_half  avia-builder-el-last  first flex_column_table_cell av-equal-height-column av-align-top av-animated-generic right-to-left  column-top-margin'     ><section  class='av_textblock_section av-lk1te7gr-c5028156351fd188b02c402e88f609d4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3><span class=\"ez-toc-section\" id=\"The_Takeaway\"><\/span>The Takeaway<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Incorporating design at an early stage might seem premature to some, but as Field Medical discovered, it can play a crucial role in aligning the team, attracting investors, and most importantly, manifesting the startup&#8217;s vision into reality. After all, startups are all about making visions come to life.<\/p>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. 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