{"id":4282,"date":"2019-06-14T14:45:50","date_gmt":"2019-06-14T21:45:50","guid":{"rendered":"http:\/\/www.ddstudio.com\/?p=4282"},"modified":"2023-06-07T07:24:20","modified_gmt":"2023-06-07T14:24:20","slug":"ddstudios-design-for-ilux-wins-gold-mdea","status":"publish","type":"post","link":"https:\/\/ddstudio.com\/ddstudios-design-for-ilux-wins-gold-mdea\/","title":{"rendered":"DDSTUDIO\u2019s design for iLux\u00ae wins Gold MDEA"},"content":{"rendered":"

\"\"

Tear Film Innovations’ iLux\u00ae Dry Eye Treatment System fits in the palm of the hand and has a simple user interface, allowing patients to be treated effectively in a medical office<\/em><\/p>\n

 <\/em>CARLSBAD –<\/strong> DDSTUDIO<\/a>, a human-centered design firm in Southern California, today announced it has been awarded a gold 2019 Medical Design Excellence Award for iLux\u00ae Dry Eye Treatment System<\/a>. The award recognizes product design and engineering that improves the quality of health care delivery and accessibility. Winners of the MDEA<\/a> were announced during an awards reception at the annual MD&M East Conference in New York City on June 11.<\/p>\n

The visually striking iLux system is designed to fit in the palm of an eye care professional\u2019s (ECP) hand and uses light-based heat energy to provide both physicians and patients with a quick, easy and affordable treatment for a prevalent form of dry eye known as Meibomian Gland Dysfunction (MGD).  More than 100 million people worldwide are afflicted with MGD, a painful condition that erodes one of the three tear films protecting the eye.<\/p>\n

\u201cIt\u2019s great to receive recognition for this human-centered bridge to a new and enabling technology,\u201d said DDSTUDIO CEO Charles Curbbun. \u201cOur client, Tear Film Innovations, embraced ergonomic design and high image throughout the development process. The iLux becomes an extension of the ECP\u2019s hand, allowing full focus to be directed on treating the patient\u2019s dry eye,\u201d Curbbun said.<\/p>\n

The elegant, reduced-sculptural look of iLux is paired with an uncomplicated user interface.<\/p>\n

Tear Film enlisted DDSTUDIO to design a product that would be delightful at every touch point, from out of the box, to set up, treatment, charging and cleaning. The project included development of the product\u2019s visual brand language.<\/p>\n

DDSTUDIO\u2019s design team incorporated input from ECPs and patients to develop a first-of-its-kind solution: A handheld device with an integrated magnifying lens, one-button control of heating and compression and a removable-tip applicator.<\/p>\n

The device\u2019s simple lines are maintained with smooth and seamless transitions across materials. The illuminated magnifying lens that is integrated into the handpiece allows an ECP to view and treat the tiny glands that line the patient\u2019s eyelids.<\/p>\n

DDSTUDIO\u2019s work has been repeatedly recognized with MDEA awards, including a record three awards in 2018.<\/p>\n","protected":false},"excerpt":{"rendered":"

Tear Film Innovations’ iLux\u00ae Dry Eye Treatment System fits in the palm of the hand and has a simple user interface, allowing patients to be treated effectively in a medical office  CARLSBAD – DDSTUDIO, a human-centered design firm in Southern California, today announced it has been awarded a gold 2019 Medical Design Excellence Award for […]<\/p>\n","protected":false},"author":2,"featured_media":5949,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[317,2],"tags":[275,291,276,277,278],"yoast_head":"\nDDSTUDIO\u2019s design for iLux\u00ae wins Gold MDEA - DDSTUDIO<\/title>\n<meta name=\"description\" content=\"Tear Film Innovations\u2019 iLux\u00ae Dry Eye Treatment System has a simple user interface, allowing patients to be treated effectively.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ddstudio.com\/ddstudios-design-for-ilux-wins-gold-mdea\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DDSTUDIO\u2019s design for iLux\u00ae wins Gold MDEA - 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