Consistent and repeatable<\/li>\n<\/ul>\nAnother important consideration is product esthetic. Medical device companies can be well ahead of the competition in technology and lose the battle in the market if they don\u2019t delight the consumer. Consumers are used to the slick feel and functionality of smartphones, and they don’t tolerate anything less from state-of-the-art medical equipment. Meeting this demand requires a deep understanding of the user journey. Using ethnographic research, designers observe users in their environment to gain empathy and discover unmet needs and opportunities.<\/p>\n
Startups should consider and invest time in Design Thinking activities even during the Minimum Viable Product (MVP) phase of development. An MVP may do only few things, but it needs to do them very well, so the user is delighted. Otherwise a startup can spend all of its resources chasing user experience issues during the early development phase and there will be low adoption. Charles spoke from experience when he explained to the audience that they used to approach design programs by thinking about what they wanted to start off with, doing that, then justifying what they had done with research. Today, with Design Thinking and involving the user in the design process, there are more predictable outcomes.<\/p>\n
Wrapping up the presentation, Charles and Tracy emphasized the urgency of adopting critical Design Thinking into the design process whether for medical devices or any other products. “We [Users] are much less patient now when something doesn’t respond” said Charles. The continuing escalation in user expectations creates a market environment where companies that invest in design will win in the market.<\/p>\n","protected":false},"excerpt":{"rendered":"
Medical devices are becoming a part of our everyday lives, whether to monitor, diagnose, or predict the likelihood of a disease or illness, or prevent it through healthy habits. To serve the growing number of device designers, engineers, and manufacturers in the San Diego region, BIOCOM held its annual Medical Device and Diagnostics Conference, DeviceFest […]<\/p>\n","protected":false},"author":2,"featured_media":6009,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[271,2],"tags":[],"yoast_head":"\n
Critical Design Thinking in the Development of Medical Devices; "Funky" Does Not Mean Easy to Use - DDSTUDIO<\/title>\n \n \n \n \n \n \n \n \n \n \n \n \n \n\t \n\t \n\t \n \n \n \n \n \n\t \n\t \n\t \n