{"id":6331,"date":"2023-03-16T09:41:52","date_gmt":"2023-03-16T16:41:52","guid":{"rendered":"https:\/\/ddstudio.com\/?post_type=portfolio&#038;p=6331"},"modified":"2023-09-05T16:23:42","modified_gmt":"2023-09-05T23:23:42","slug":"hoist-mi6-home-gym","status":"publish","type":"portfolio","link":"https:\/\/ddstudio.com\/work\/hoist-mi6-home-gym\/","title":{"rendered":"Hoist"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-138sgy2-6016fc5e4a2f8d5f13ebf142ee33cffa\">\n.avia-section.av-138sgy2-6016fc5e4a2f8d5f13ebf142ee33cffa{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/ddstudio.com\/wp-content\/uploads\/2023\/03\/04_Hoist-scaled.jpg);\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n.avia-section.av-138sgy2-6016fc5e4a2f8d5f13ebf142ee33cffa .av-section-color-overlay{\nopacity:0.7;\nbackground-color:#000000;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-138sgy2-6016fc5e4a2f8d5f13ebf142ee33cffa main_color avia-section-huge avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-full-stretch avia-bg-style-scroll av-section-color-overlay-active av-minimum-height av-minimum-height-60 av-height-percent  container_wrap sidebar_right'  data-section-bg-repeat='stretch' data-av_minimum_height_pc='60' data-av_min_height_opt='percent'><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-6331'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-102w17e-ed4184998b0cf7e3f029254da2e19498 av_one_full  avia-builder-el-1  avia-builder-el-no-sibling  first flex_column_div av-parallax-object  ' data-parallax=\"{&quot;parallax&quot;:&quot;left_right&quot;,&quot;parallax_speed&quot;:&quot;&quot;,&quot;av-desktop-parallax&quot;:&quot;inherit&quot;,&quot;av-desktop-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-medium-parallax&quot;:&quot;inherit&quot;,&quot;av-medium-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-small-parallax&quot;:&quot;inherit&quot;,&quot;av-small-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-mini-parallax&quot;:&quot;inherit&quot;,&quot;av-mini-parallax_speed&quot;:&quot;inherit&quot;,&quot;parallax-container&quot;:&quot;.av-102w17e-ed4184998b0cf7e3f029254da2e19498&quot;}\"    ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lfa1s4d0-c6472e78223f2d0263ba41e996673f64\">\n#top .av-special-heading.av-lfa1s4d0-c6472e78223f2d0263ba41e996673f64{\npadding-bottom:10px;\ncolor:#ffffff;\nfont-size:40px;\n}\nbody .av-special-heading.av-lfa1s4d0-c6472e78223f2d0263ba41e996673f64 .av-special-heading-tag 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av-inherit-size'><h1 class='av-special-heading-tag'  itemprop=\"headline\"  ><span class=\"ez-toc-section\" id=\"Hoist\"><\/span>Hoist <span class=\"ez-toc-section-end\"><\/span><\/h1><div class='av_custom_color av-subheading av-subheading_below'><p>Mi6 Home Gym<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lfa2ad9z-baef6993d7610fe11e4c48d50c9f8385\">\n#top .av_textblock_section.av-lfa2ad9z-baef6993d7610fe11e4c48d50c9f8385 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-lfa2ad9z-baef6993d7610fe11e4c48d50c9f8385 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: right;\">\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1xqwu-def9a1264ff2357849493f1290fbad8c\">\n.av_font_icon.av-1xqwu-def9a1264ff2357849493f1290fbad8c .av-icon-char{\nfont-size:40px;\nline-height:40px;\n}\n<\/style>\n<span  class='av_font_icon av-1xqwu-def9a1264ff2357849493f1290fbad8c avia_animate_when_visible av-icon-style- avia-icon-pos-right av-no-color avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue8a8' data-av_iconfont='entypo-fontello' ><\/span><\/span><\/p>\n<p style=\"text-align: right;\">Winner: 2016 GOOD DESIGN\u2122 Award<br \/>\nView Good Design Award!<\/p>\n<\/div><\/section><\/p><\/div><\/div><\/div><\/main><!-- close content main element --><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-issgb-c7661bce9b1837947f4184e256cd2609\">\n.avia-section.av-issgb-c7661bce9b1837947f4184e256cd2609 .av-extra-border-element .av-extra-border-inner{\nbackground-color:#2d3d4f;\n}\n<\/style>\n<div id='av_section_2'  class='avia-section av-issgb-c7661bce9b1837947f4184e256cd2609 alternate_color avia-section-default avia-no-border-styling  avia-builder-el-5  el_after_av_section  el_before_av_section  avia-bg-style-scroll av-arrow-down-section av-minimum-height av-minimum-height-custom av-height-custom  container_wrap sidebar_right'   data-av_minimum_height_px='175'><div class='container av-section-cont-open' style='height:175px'><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-6331'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4gm117-3b723dc5e93b5e661ac176fba228bdcd\">\n.flex_column.av-4gm117-3b723dc5e93b5e661ac176fba228bdcd{\npadding:0px 0px 0px 0px;\n}\n.avia_transform .flex_column.av-4gm117-3b723dc5e93b5e661ac176fba228bdcd{\nanimation-duration:2.5s;\n}\n<\/style>\n<div  class='flex_column av-4gm117-3b723dc5e93b5e661ac176fba228bdcd av_one_full  avia-builder-el-6  avia-builder-el-no-sibling  first flex_column_div av-animated-generic fade-in av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ljzwac7m-d437d6cbee046b59b984343fd2539227\">\n#top .av-special-heading.av-ljzwac7m-d437d6cbee046b59b984343fd2539227{\npadding-bottom:10px;\ncolor:#ffffff;\n}\nbody .av-special-heading.av-ljzwac7m-d437d6cbee046b59b984343fd2539227 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-ljzwac7m-d437d6cbee046b59b984343fd2539227 .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-ljzwac7m-d437d6cbee046b59b984343fd2539227 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-ljzwac7m-d437d6cbee046b59b984343fd2539227 av-special-heading-h2 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-7  avia-builder-el-no-sibling  ibm-font'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  ><span class=\"ez-toc-section\" id=\"Targeting_women_home_workout_spaces_Multi-gym_with_inviting_interaction\"><\/span>Targeting women + home workout spaces. Multi-gym with inviting interaction<span class=\"ez-toc-section-end\"><\/span><\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><div class='av-extra-border-element border-extra-arrow-down'><div class='av-extra-border-outer'><div class='av-extra-border-inner'><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-y3kqd6-f8e46636a0e5084dcc0dcc931361e786\">\n.avia-section.av-y3kqd6-f8e46636a0e5084dcc0dcc931361e786 .av-extra-border-element .av-extra-border-inner{\nbackground-color:#ffffff;\n}\n<\/style>\n<div id='av_section_3'  class='avia-section av-y3kqd6-f8e46636a0e5084dcc0dcc931361e786 main_color avia-section-default avia-no-shadow  avia-builder-el-8  el_after_av_section  el_before_av_section  avia-bg-style-scroll av-arrow-down-section container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-6331'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-w2nch6-e2ce821f1fa95c1b7a1d3ae8bf5fde42\">\n.flex_column.av-w2nch6-e2ce821f1fa95c1b7a1d3ae8bf5fde42{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-w2nch6-e2ce821f1fa95c1b7a1d3ae8bf5fde42 av_one_half  avia-builder-el-9  el_before_av_one_half  avia-builder-el-first  first flex_column_div av-animated-generic left-to-right av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-txnkiy-bb26ab36e8278d2b8b73f3fed0f4a094\">\n#top .av-special-heading.av-txnkiy-bb26ab36e8278d2b8b73f3fed0f4a094{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-txnkiy-bb26ab36e8278d2b8b73f3fed0f4a094 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-txnkiy-bb26ab36e8278d2b8b73f3fed0f4a094 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-txnkiy-bb26ab36e8278d2b8b73f3fed0f4a094 av-special-heading-h3 blockquote modern-quote  avia-builder-el-10  el_before_av_textblock  avia-builder-el-first '><h3 class='av-special-heading-tag'  itemprop=\"headline\"  ><span class=\"ez-toc-section\" id=\"The_Why\"><\/span>The Why<span class=\"ez-toc-section-end\"><\/span><\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-lfa1u31b-36cb164c09365821fcbad0b3c68a8cdd '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Our initial activity was to look at fundamental consumer patterns for purchasing and using home gyms. Through field research at retail locations with competitive equipment, we saw that couples 35 -55 were viewing gyms at retail stores after conducting online searches. We found that women typically made the buying decision. Often one of the partners had experienced a health scare and knew they needed a lifestyle change, but didn\u2019t want to join a gym.<\/p>\n<p>Studies further showed a movement away from competitive workout towards general personal fitness. We noted the change from \u201cstrength,\u201d or body-building, to \u201ctoning,\u201d or general healthy activities. The equipment was moving out of the garage and up to the spare room, or even the bedroom.<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-tlq1ka-f1701352d5996c724582c3ea786ac30f\">\n.flex_column.av-tlq1ka-f1701352d5996c724582c3ea786ac30f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-tlq1ka-f1701352d5996c724582c3ea786ac30f av_one_half  avia-builder-el-12  el_after_av_one_half  avia-builder-el-last  flex_column_div av-animated-generic right-to-left av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-rics3e-0e7f86d962f480d07aff11f43563537e\">\n#top .av-special-heading.av-rics3e-0e7f86d962f480d07aff11f43563537e{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-rics3e-0e7f86d962f480d07aff11f43563537e .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-rics3e-0e7f86d962f480d07aff11f43563537e .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-rics3e-0e7f86d962f480d07aff11f43563537e av-special-heading-h3 blockquote modern-quote  avia-builder-el-13  el_before_av_image  avia-builder-el-first '><h3 class='av-special-heading-tag'  itemprop=\"headline\"  ><span class=\"ez-toc-section\" id=\"The_Who\"><\/span>The Who<span class=\"ez-toc-section-end\"><\/span><\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ljzwcpy6-05b7fd929a087a816e63e86d83caff7c\">\n.avia-image-container.av-ljzwcpy6-05b7fd929a087a816e63e86d83caff7c img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-ljzwcpy6-05b7fd929a087a816e63e86d83caff7c .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-ljzwcpy6-05b7fd929a087a816e63e86d83caff7c av-styling- avia-align-left  avia-builder-el-14  el_after_av_heading  el_before_av_textblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><a href=\"https:\/\/www.hoistfitness.com\/\" class='avia_image' target=\"_blank\" rel=\"noopener noreferrer\" aria-label='Hoist'><img decoding=\"async\" class='wp-image-8174 avia-img-lazy-loading-not-8174 avia_image lazyload' data-src=\"https:\/\/ddstudio.com\/wp-content\/uploads\/2023\/03\/Hoist-1-300x61.png\" alt='' title='Hoist'  height=\"61\" width=\"300\"  itemprop=\"thumbnailUrl\" data-srcset=\"https:\/\/ddstudio.com\/wp-content\/uploads\/2023\/03\/Hoist-1-300x61.png 300w, https:\/\/ddstudio.com\/wp-content\/uploads\/2023\/03\/Hoist-1.png 694w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/><noscript><img decoding=\"async\" class='wp-image-8174 avia-img-lazy-loading-not-8174 avia_image ' src=\"https:\/\/ddstudio.com\/wp-content\/uploads\/2023\/03\/Hoist-1-300x61.png\" alt='' title='Hoist'  height=\"61\" width=\"300\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/ddstudio.com\/wp-content\/uploads\/2023\/03\/Hoist-1-300x61.png 300w, https:\/\/ddstudio.com\/wp-content\/uploads\/2023\/03\/Hoist-1.png 694w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/noscript><\/a><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-lfa1uwvr-09b2114628917086929cded3d15d6370 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>DDSTUDIO\u2019s relationship with Hoist Fitness spans 15 years, during which we have worked closely with the CEO and his team on designing distinctive experiences. Hoist delivers training systems known for innovative excellence and aesthetic appeal. Each new system must meet their high demands.<\/p>\n<p>We have embedded our expertise at a platform and individual product level, striving for continuity across the Hoist brand.<\/p>\n<p>For the recent project, the Mi6 Home Gym, we helped Hoist re-enter the home gym space as a market leader by offering not just unique products and services, but the right ones for today\u2019s dedicated fitness training.<\/p>\n<\/div><\/section><\/p><\/div>\n<\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><div class='av-extra-border-element border-extra-arrow-down'><div class='av-extra-border-outer'><div class='av-extra-border-inner'><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lgch7i3t-31e04911cf1236e4ee1f464016f672d0\">\n.avia-section.av-lgch7i3t-31e04911cf1236e4ee1f464016f672d0 .av-extra-border-element .av-extra-border-inner{\nbackground-color:#2d3d4f;\n}\n<\/style>\n<div id='av_section_4'  class='avia-section av-lgch7i3t-31e04911cf1236e4ee1f464016f672d0 alternate_color avia-section-default avia-no-shadow  avia-builder-el-16  el_after_av_section  el_before_av_section  avia-bg-style-scroll av-arrow-down-section container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-6331'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mrcnq2-f13df958ccb6bf51f155c479be1cc671\">\n.flex_column.av-mrcnq2-f13df958ccb6bf51f155c479be1cc671{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-mrcnq2-f13df958ccb6bf51f155c479be1cc671 av_one_half  avia-builder-el-17  el_before_av_one_half  avia-builder-el-first  first flex_column_div av-animated-generic bottom-to-top av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k0o9x6-d7ae167a429f9c1a5ce99905373364cd\">\n#top .av-special-heading.av-k0o9x6-d7ae167a429f9c1a5ce99905373364cd{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-k0o9x6-d7ae167a429f9c1a5ce99905373364cd .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-k0o9x6-d7ae167a429f9c1a5ce99905373364cd .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-k0o9x6-d7ae167a429f9c1a5ce99905373364cd av-special-heading-h3 blockquote modern-quote  avia-builder-el-18  el_before_av_textblock  avia-builder-el-first '><h3 class='av-special-heading-tag'  itemprop=\"headline\"  ><span class=\"ez-toc-section\" id=\"The_How\"><\/span>The How<span class=\"ez-toc-section-end\"><\/span><\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-lfa1vxm9-6e4729cfdef2cc2179cae42ee73fe96a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Our initial workshop brought together Hoist Fitness management, marketing and engineering teams in an alignment exercise. We brought the research summary from our sensemaking space and engaged participants in a positioning exercise. We exposed them to evolving consumer patterns and helped a group of industry stalwarts become more empathetic to a new consumer profile.<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h16gne-01ea411b5658c43cc2702c6b49e75bc9\">\n.flex_column.av-h16gne-01ea411b5658c43cc2702c6b49e75bc9{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n.avia_transform .flex_column.av-h16gne-01ea411b5658c43cc2702c6b49e75bc9{\nanimation-duration:1.5s;\n}\n<\/style>\n<div  class='flex_column av-h16gne-01ea411b5658c43cc2702c6b49e75bc9 av_one_half  avia-builder-el-20  el_after_av_one_half  avia-builder-el-last  flex_column_div av-animated-generic bottom-to-top av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2af64x-0ca9a300868c9c6d85392ea2a4f35d30\">\n#top .av-special-heading.av-2af64x-0ca9a300868c9c6d85392ea2a4f35d30{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-2af64x-0ca9a300868c9c6d85392ea2a4f35d30 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-2af64x-0ca9a300868c9c6d85392ea2a4f35d30 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-2af64x-0ca9a300868c9c6d85392ea2a4f35d30 av-special-heading-h3 blockquote modern-quote  avia-builder-el-21  el_before_av_textblock  avia-builder-el-first '><h3 class='av-special-heading-tag'  itemprop=\"headline\"  ><span class=\"ez-toc-section\" id=\"The_Feeling\"><\/span>The Feeling<span class=\"ez-toc-section-end\"><\/span><\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-lfa1wkvs-963ff64cd18e37e07086a499a8cc70c2 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>It is important for DDSTUDIO to embed a deeper level of design expertise with the aim of making a more balanced and desirable image to support the experience. We ensure that proportion and focus are dialed-in and the color palette is refined. Each prime moment sings in harmony\u2014the ease of changing positions, comfort of grabbing the hand-grip, the complete rotation of the upright member, the convenient location of the tablet, and watching the weights move up and disappear.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1g89wq-4311675dcca72573a06c451f3c70bd48\">\n#top .av-special-heading.av-1g89wq-4311675dcca72573a06c451f3c70bd48{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-1g89wq-4311675dcca72573a06c451f3c70bd48 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-1g89wq-4311675dcca72573a06c451f3c70bd48 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-1g89wq-4311675dcca72573a06c451f3c70bd48 av-special-heading-h3 blockquote modern-quote  avia-builder-el-23  el_after_av_textblock  el_before_av_textblock '><h3 class='av-special-heading-tag'  itemprop=\"headline\"  ><span class=\"ez-toc-section\" id=\"The_Experience\"><\/span>The Experience<span class=\"ez-toc-section-end\"><\/span><\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-lfa1xi6e-eaf5dda3e709028f24ce3e9df96aad9b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>The Mi6 is a simple and effective gym system that replaces a visually and functionally complex multi-gym. The users instantly feel the benefits of Mi6 as they hang up their towels put their tablets in place, set the resistance, position the hand-grips, and go.<\/p>\n<\/div><\/section><\/p><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><div class='av-extra-border-element border-extra-arrow-down'><div class='av-extra-border-outer'><div class='av-extra-border-inner'><\/div><\/div><\/div><\/div><div id='av_section_5'  class='avia-section av-llwifuex-b93451fad04535b52a058a777e961cb0 main_color avia-section-default avia-no-border-styling  avia-builder-el-25  el_after_av_section  el_before_av_section  av-small-hide av-mini-hide avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-6331'><div class='entry-content-wrapper clearfix'>\n<section  class='av_textblock_section av-ljzwe1xf-3492108272ae1ff7c0ebc76b358b1085 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><style>#jtg-8177 .modula-item .jtg-social a, .lightbox-socials.jtg-social a{ color: #ffffff }#jtg-8177 .modula-item .jtg-social svg, .lightbox-socials.jtg-social svg { height: 16px; width: 16px }#jtg-8177 .modula-item .jtg-social a:not(:last-child), .lightbox-socials.jtg-social a:not(:last-child) { margin-right: 10px }#jtg-8177 .modula-item .figc {color:#ffffff;}#jtg-8177 .modula-item .modula-item-content { transform: scale(1) }#jtg-8177 .modula-items .figc p.description { font-size:14px; }#jtg-8177 .modula-items .figc p.description { color:#ffffff;}#jtg-8177.modula-gallery .modula-item > a, #jtg-8177.modula-gallery .modula-item, #jtg-8177.modula-gallery .modula-item-content > a:not(.modula-no-follow) { cursor:zoom-in; } #jtg-8177.modula-gallery .modula-item-content .modula-no-follow { cursor: default; } @media screen and (max-width:480px){#jtg-8177 .modula-item .figc .jtg-title {  font-size: 12px; }#jtg-8177 .modula-items .figc p.description { color:#ffffff;font-size:10px; }}<\/style>\n<!-- Gallery Container -->\n<div  id=\"jtg-8177\" class=\"modula modula-gallery modula-custom-grid\" data-config=\"{&quot;height&quot;:0,&quot;tabletHeight&quot;:0,&quot;mobileHeight&quot;:0,&quot;desktopHeight&quot;:0,&quot;enableTwitter&quot;:false,&quot;enableWhatsapp&quot;:false,&quot;enableFacebook&quot;:false,&quot;enablePinterest&quot;:false,&quot;enableLinkedin&quot;:false,&quot;enableEmail&quot;:false,&quot;randomFactor&quot;:0,&quot;type&quot;:&quot;custom-grid&quot;,&quot;columns&quot;:12,&quot;gutter&quot;:0,&quot;mobileGutter&quot;:0,&quot;tabletGutter&quot;:0,&quot;desktopGutter&quot;:0,&quot;enableResponsive&quot;:&quot;1&quot;,&quot;tabletColumns&quot;:&quot;2&quot;,&quot;mobileColumns&quot;:&quot;2&quot;,&quot;lazyLoad&quot;:&quot;1&quot;,&quot;lightboxOpts&quot;:{&quot;loop&quot;:false,&quot;arrows&quot;:true,&quot;toolbar&quot;:true,&quot;keyboard&quot;:true,&quot;wheel&quot;:false,&quot;buttons&quot;:[&quot;close&quot;],&quot;hash&quot;:false,&quot;lang&quot;:&quot;en&quot;,&quot;touch&quot;:false,&quot;protect&quot;:false,&quot;i18n&quot;:{&quot;en&quot;:{&quot;CLOSE&quot;:&quot;Close&quot;,&quot;NEXT&quot;:&quot;Next&quot;,&quot;PREV&quot;:&quot;Previous&quot;,&quot;Error&quot;:&quot;The requested content cannot be loaded. 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class=\"modula-item-content\">\n\n\t\t\t\t\n\t\t\t\t\t<a data-image-id=\"7275\" rel=\"jtg-8177\" data-caption=\"\" aria-label=\"Open image in lightbox\" class=\"tile-inner modula-item-link\"><\/a>\n\t\t\n\t\t<img class=\"pic wp-image-7275 lazyload\"  data-valign=\"middle\" data-halign=\"center\" alt=\"Hoist\" data-full=\"https:\/\/ddstudio.com\/wp-content\/uploads\/2023\/04\/03_Hoist.jpg\" title=\"03_Hoist\" width=\"1030\" height=\"670\" data-src=\"https:\/\/ddstudio.com\/wp-content\/uploads\/2023\/04\/03_Hoist-1030x670.jpg\" data-caption=\"\" data-source=\"modula\" data-srcset=\"https:\/\/ddstudio.com\/wp-content\/uploads\/2023\/04\/03_Hoist.jpg 1840w, https:\/\/ddstudio.com\/wp-content\/uploads\/2023\/04\/03_Hoist-300x195.jpg 300w, https:\/\/ddstudio.com\/wp-content\/uploads\/2023\/04\/03_Hoist-1030x670.jpg 1030w, https:\/\/ddstudio.com\/wp-content\/uploads\/2023\/04\/03_Hoist-768x499.jpg 768w, https:\/\/ddstudio.com\/wp-content\/uploads\/2023\/04\/03_Hoist-1536x998.jpg 1536w, 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data-src=\"https:\/\/ddstudio.com\/wp-content\/uploads\/2023\/03\/Hoist-Mi6-1.png\" data-caption=\"\" data-source=\"modula\" data-srcset=\"https:\/\/ddstudio.com\/wp-content\/uploads\/2023\/03\/Hoist-Mi6-1.png 530w, https:\/\/ddstudio.com\/wp-content\/uploads\/2023\/03\/Hoist-Mi6-1-300x300.png 300w, https:\/\/ddstudio.com\/wp-content\/uploads\/2023\/03\/Hoist-Mi6-1-80x80.png 80w, https:\/\/ddstudio.com\/wp-content\/uploads\/2023\/03\/Hoist-Mi6-1-36x36.png 36w, https:\/\/ddstudio.com\/wp-content\/uploads\/2023\/03\/Hoist-Mi6-1-180x180.png 180w, https:\/\/ddstudio.com\/wp-content\/uploads\/2023\/03\/Hoist-Mi6-1-500x500.png 500w\" data-sizes=\"(max-width: 530px) 100vw, 530px\" \/>\n\t\t<div class=\"figc no-description\">\n\t\t\t<div class=\"figc-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div><div class=\"modula-item effect-pufrobo\" data-width=\"3\" data-height=\"2\" >\n\t<div class=\"modula-item-overlay\"><\/div>\n\n\t<div 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https:\/\/ddstudio.com\/wp-content\/uploads\/2023\/03\/Hoist-Mi6-500x500.png 500w\" data-sizes=\"(max-width: 530px) 100vw, 530px\" \/>\n\t\t<div class=\"figc no-description\">\n\t\t\t<div class=\"figc-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div><div class=\"modula-item effect-pufrobo\" data-width=\"6\" data-height=\"3\" >\n\t<div class=\"modula-item-overlay\"><\/div>\n\n\t<div class=\"modula-item-content\">\n\n\t\t\t\t\n\t\t\t\t\t<a data-image-id=\"7276\" rel=\"jtg-8177\" data-caption=\"\" aria-label=\"Open image in lightbox\" class=\"tile-inner modula-item-link\"><\/a>\n\t\t\n\t\t<img class=\"pic wp-image-7276 lazyload\"  data-valign=\"middle\" data-halign=\"center\" alt=\"Hoist\" data-full=\"https:\/\/ddstudio.com\/wp-content\/uploads\/2023\/04\/04_Hoist.jpg\" title=\"04_Hoist\" width=\"1030\" height=\"368\" data-src=\"https:\/\/ddstudio.com\/wp-content\/uploads\/2023\/04\/04_Hoist-1030x368.jpg\" data-caption=\"\" data-source=\"modula\" 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class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-8343 avia-img-lazy-loading-not-8343 avia_image lazyload' data-src=\"https:\/\/ddstudio.com\/wp-content\/uploads\/2023\/03\/Hoist-Mi6-Home-Gym-grid.jpg\" alt='Hoist Mi6 Home Gym grid' title='Hoist Mi6 Home Gym grid'  height=\"572\" width=\"705\"  itemprop=\"thumbnailUrl\" data-srcset=\"https:\/\/ddstudio.com\/wp-content\/uploads\/2023\/03\/Hoist-Mi6-Home-Gym-grid.jpg 705w, https:\/\/ddstudio.com\/wp-content\/uploads\/2023\/03\/Hoist-Mi6-Home-Gym-grid-300x243.jpg 300w\" data-sizes=\"(max-width: 705px) 100vw, 705px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/><noscript><img decoding=\"async\" class='wp-image-8343 avia-img-lazy-loading-not-8343 avia_image ' src=\"https:\/\/ddstudio.com\/wp-content\/uploads\/2023\/03\/Hoist-Mi6-Home-Gym-grid.jpg\" alt='Hoist Mi6 Home Gym grid' title='Hoist Mi6 Home Gym grid'  height=\"572\" width=\"705\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/ddstudio.com\/wp-content\/uploads\/2023\/03\/Hoist-Mi6-Home-Gym-grid.jpg 705w, https:\/\/ddstudio.com\/wp-content\/uploads\/2023\/03\/Hoist-Mi6-Home-Gym-grid-300x243.jpg 300w\" sizes=\"(max-width: 705px) 100vw, 705px\" \/><\/noscript><\/div><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_7'  class='avia-section av-64ug56-99ddbaa95cae7909fdca0a74d69a1e40 footer_color avia-section-default avia-no-border-styling  avia-builder-el-32  el_after_av_section  el_before_av_masonry_entries  avia-bg-style-scroll av-minimum-height av-minimum-height-15 av-height-percent  container_wrap sidebar_right'   data-av_minimum_height_pc='15' data-av_min_height_opt='percent'><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-6331'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4o4at6-ccb77b67d765bec887ae4f87065863aa\">\n#top .av-special-heading.av-4o4at6-ccb77b67d765bec887ae4f87065863aa{\npadding-bottom:0;\ncolor:#ffffff;\nfont-size:30px;\n}\nbody .av-special-heading.av-4o4at6-ccb77b67d765bec887ae4f87065863aa .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-4o4at6-ccb77b67d765bec887ae4f87065863aa .av-special-heading-tag{\nfont-size:30px;\n}\n.av-special-heading.av-4o4at6-ccb77b67d765bec887ae4f87065863aa .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-4o4at6-ccb77b67d765bec887ae4f87065863aa .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-4o4at6-ccb77b67d765bec887ae4f87065863aa .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-4o4at6-ccb77b67d765bec887ae4f87065863aa .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-4o4at6-ccb77b67d765bec887ae4f87065863aa av-special-heading-h2 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-33  avia-builder-el-no-sibling  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  ><span class=\"ez-toc-section\" id=\"EXPLORE_ADDITIONAL_PROJECTS\"><\/span>EXPLORE ADDITIONAL PROJECTS<span class=\"ez-toc-section-end\"><\/span><\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-25dmi2-4c854667a34042550a39cd38878282ca\">\n#top .av-masonry.av-25dmi2-4c854667a34042550a39cd38878282ca{\nbackground-color:#ffffff;\n}\n<\/style>\n<div id='av-masonry-1' class='av-masonry av-25dmi2-4c854667a34042550a39cd38878282ca noHover av-fixed-size av-no-gap av-hover-overlay-active av-masonry-animation-active av-masonry-col-4 av-caption-on-hover av-caption-style-overlay av-masonry-entries ' data-post_id=\"6331\"><div class=\"av-masonry-container isotope av-js-disabled\"><div class='av-masonry-entry isotope-item av-masonry-item-no-image '><\/div><a href=\"https:\/\/ddstudio.com\/work\/telesis-bio\/\"  id='av-masonry-1-item-6273' data-av-masonry-item='6273' class='av-masonry-entry isotope-item post-6273 portfolio type-portfolio status-publish has-post-thumbnail hentry portfolio_entries-biotech portfolio_entries-industrial-design  av-masonry-item-with-image' title=\"Codex DNA\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container lazyload' style=\"background-image:inherit;\"  title=\"Codex DNA\"   alt=\"Codex DNA\"  data-bg-image=\"url(https:\/\/ddstudio.com\/wp-content\/uploads\/2023\/03\/DD-Portfolio-Featured-Images-705x705.png)\"><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" ><span class=\"ez-toc-section\" id=\"Telesis_Bio\"><\/span>Telesis Bio<span class=\"ez-toc-section-end\"><\/span><\/h3><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >BioXp\u00ae 9600 System<br \/>\nUX + ID + UI + ME + DFM<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/ddstudio.com\/work\/tearfilm-now-alcon\/\"  id='av-masonry-1-item-6145' data-av-masonry-item='6145' class='av-masonry-entry isotope-item post-6145 portfolio type-portfolio status-publish has-post-thumbnail hentry portfolio_entries-medical  av-masonry-item-with-image' title=\"TF_Tile\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container lazyload' style=\"background-image:inherit;\"  title=\"TF_Tile\"   alt=\"TearFilm\"  data-bg-image=\"url(https:\/\/ddstudio.com\/wp-content\/uploads\/2023\/03\/TF_Tile-705x453.jpg)\"><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" ><span class=\"ez-toc-section\" id=\"Tear_Film_Innovations_now_Alcon\"><\/span>Tear Film Innovations, now Alcon<span class=\"ez-toc-section-end\"><\/span><\/h3><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >iLux2 <br \/>\nUX + ID + UI 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class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" ><span class=\"ez-toc-section\" id=\"Nicoya\"><\/span>Nicoya<span class=\"ez-toc-section-end\"><\/span><\/h3><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >Alto Instrument & System Platform <br \/>\nUX + ID + UI  + ME + DFM<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/ddstudio.com\/work\/trumed-systems\/\"  id='av-masonry-1-item-6323' data-av-masonry-item='6323' class='av-masonry-entry isotope-item post-6323 portfolio type-portfolio status-publish has-post-thumbnail hentry portfolio_entries-medical portfolio_entries-technology  av-masonry-item-with-image' title=\"TruMed_Tile\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container lazyload' style=\"background-image:inherit;\"  title=\"TruMed_Tile\"   alt=\"TruMed Systems\"  data-bg-image=\"url(https:\/\/ddstudio.com\/wp-content\/uploads\/2023\/03\/TruMed_Tile-705x432.jpg)\"><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" ><span class=\"ez-toc-section\" id=\"TruMed_Systems\"><\/span>TruMed Systems<span class=\"ez-toc-section-end\"><\/span><\/h3><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >AccuVax\u00ae Vaccine Management System<br \/>\nUX + ID + UI + ME + DFM<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><\/div><\/div>\n<div  class='avia-button-wrap av-924zv-433985b7228c3cdcd16d6d95234a690a-wrap avia-button-center  avia-builder-el-35  el_after_av_masonry_entries  avia-builder-el-no-sibling '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-924zv-433985b7228c3cdcd16d6d95234a690a\">\n#top #wrap_all .avia-button.av-924zv-433985b7228c3cdcd16d6d95234a690a{\nbackground-color:#65d649;\nborder-color:#65d649;\ncolor:#2d3d4f;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/ddstudio.com\/work\/'  class='avia-button av-924zv-433985b7228c3cdcd16d6d95234a690a avia-icon_select-yes-left-icon avia-size-large avia-position-center'  ><span class='avia_button_icon avia_button_icon_left' aria-hidden='true' data-av_icon='\ue831' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >BACK TO WORK<\/span><\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Mi6 Home Gym<br \/>\nUX + ID<\/p>\n","protected":false},"featured_media":6868,"template":"","tags":[],"portfolio_entries":[311,314],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hoist - DDSTUDIO<\/title>\n<meta name=\"description\" content=\"DDSTUDIO\u2019s relationship with Hoist Fitness spans 15 years, which we have worked with the team on designing distinctive experiences.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ddstudio.com\/work\/hoist-mi6-home-gym\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hoist - DDSTUDIO\" \/>\n<meta property=\"og:description\" content=\"DDSTUDIO\u2019s relationship with Hoist Fitness spans 15 years, which we have worked with the team on designing distinctive 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