{"id":6305,"date":"2023-03-08T10:22:00","date_gmt":"2023-03-08T18:22:00","guid":{"rendered":"https:\/\/ddstudio.com\/?post_type=portfolio&#038;p=6305"},"modified":"2024-03-16T08:12:43","modified_gmt":"2024-03-16T15:12:43","slug":"igt","status":"publish","type":"portfolio","link":"https:\/\/ddstudio.com\/work\/igt\/","title":{"rendered":"IGT"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-138sgy2-ec5f788eb994d20c22abe6716624e6e9\">\n.avia-section.av-138sgy2-ec5f788eb994d20c22abe6716624e6e9{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/ddstudio.com\/wp-content\/uploads\/2023\/03\/C-iso1.png);\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n.avia-section.av-138sgy2-ec5f788eb994d20c22abe6716624e6e9 .av-section-color-overlay{\nopacity:0.7;\nbackground-color:#000000;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-138sgy2-ec5f788eb994d20c22abe6716624e6e9 main_color avia-section-huge 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class='av-special-heading av-lfa1s4d0-94d37f5f15eb4c5556504070c00ab83d av-special-heading-h1 custom-color-heading blockquote modern-quote modern-right  avia-builder-el-2  el_before_av_textblock  avia-builder-el-first  av-inherit-size'><h1 class='av-special-heading-tag'  itemprop=\"headline\"  ><span class=\"ez-toc-section\" id=\"IGT\"><\/span>IGT<span class=\"ez-toc-section-end\"><\/span><\/h1><div class='av_custom_color av-subheading av-subheading_below'><p>Crystal Core<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lfa2ad9z-baef6993d7610fe11e4c48d50c9f8385\">\n#top .av_textblock_section.av-lfa2ad9z-baef6993d7610fe11e4c48d50c9f8385 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-lfa2ad9z-baef6993d7610fe11e4c48d50c9f8385 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: right;\">\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1xqwu-def9a1264ff2357849493f1290fbad8c\">\n.av_font_icon.av-1xqwu-def9a1264ff2357849493f1290fbad8c .av-icon-char{\nfont-size:40px;\nline-height:40px;\n}\n<\/style>\n<span  class='av_font_icon av-1xqwu-def9a1264ff2357849493f1290fbad8c avia_animate_when_visible av-icon-style- avia-icon-pos-right av-no-color avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue8a8' data-av_iconfont='entypo-fontello' ><\/span><\/span><\/p>\n<p style=\"text-align: right;\">Best Slot Product 2014 Gaming Technology Awards (G2E)<\/p>\n<\/div><\/section><\/p><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5ps6oh-85e2b47011a87caefb695d95e167ab44\">\n.avia-section.av-5ps6oh-85e2b47011a87caefb695d95e167ab44 .av-extra-border-element .av-extra-border-inner{\nbackground-color:#2d3d4f;\n}\n<\/style>\n<div id='av_section_2'  class='avia-section av-5ps6oh-85e2b47011a87caefb695d95e167ab44 alternate_color avia-section-default avia-no-border-styling  avia-builder-el-5  el_after_av_section  el_before_av_section  avia-bg-style-scroll av-arrow-down-section av-minimum-height av-minimum-height-custom av-height-custom  container_wrap sidebar_right'   data-av_minimum_height_px='175'><div class='container av-section-cont-open' style='height:175px'><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-6305'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3tb4e9-6691ff54b8d7b8a02636ceb933d055bb\">\n.flex_column.av-3tb4e9-6691ff54b8d7b8a02636ceb933d055bb{\npadding:0px 0px 0px 0px;\n}\n.avia_transform .flex_column.av-3tb4e9-6691ff54b8d7b8a02636ceb933d055bb{\nanimation-duration:2.5s;\n}\n<\/style>\n<div  class='flex_column av-3tb4e9-6691ff54b8d7b8a02636ceb933d055bb av_one_full  avia-builder-el-6  avia-builder-el-no-sibling  first flex_column_div av-animated-generic fade-in av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ljz0amga-55df7ce963f37a0cb5453f973b2785ca\">\n#top .av-special-heading.av-ljz0amga-55df7ce963f37a0cb5453f973b2785ca{\npadding-bottom:10px;\ncolor:#ffffff;\n}\nbody .av-special-heading.av-ljz0amga-55df7ce963f37a0cb5453f973b2785ca .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-ljz0amga-55df7ce963f37a0cb5453f973b2785ca .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-ljz0amga-55df7ce963f37a0cb5453f973b2785ca .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-ljz0amga-55df7ce963f37a0cb5453f973b2785ca av-special-heading-h2 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-7  avia-builder-el-no-sibling  ibm-font'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  ><span class=\"ez-toc-section\" id=\"Multi-generational_design_for_modular_slot_machines_for_over_15_years\"><\/span>Multi-generational design for modular slot machines for over 15 years<span class=\"ez-toc-section-end\"><\/span><\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><div class='av-extra-border-element border-extra-arrow-down'><div class='av-extra-border-outer'><div class='av-extra-border-inner'><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-y3kqd6-f8e46636a0e5084dcc0dcc931361e786\">\n.avia-section.av-y3kqd6-f8e46636a0e5084dcc0dcc931361e786 .av-extra-border-element .av-extra-border-inner{\nbackground-color:#ffffff;\n}\n<\/style>\n<div id='av_section_3'  class='avia-section av-y3kqd6-f8e46636a0e5084dcc0dcc931361e786 main_color avia-section-default avia-no-shadow  avia-builder-el-8  el_after_av_section  el_before_av_section  avia-bg-style-scroll av-arrow-down-section container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-6305'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-w2nch6-e2ce821f1fa95c1b7a1d3ae8bf5fde42\">\n.flex_column.av-w2nch6-e2ce821f1fa95c1b7a1d3ae8bf5fde42{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-w2nch6-e2ce821f1fa95c1b7a1d3ae8bf5fde42 av_one_half  avia-builder-el-9  el_before_av_one_half  avia-builder-el-first  first flex_column_div av-animated-generic left-to-right av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-txnkiy-bb26ab36e8278d2b8b73f3fed0f4a094\">\n#top .av-special-heading.av-txnkiy-bb26ab36e8278d2b8b73f3fed0f4a094{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-txnkiy-bb26ab36e8278d2b8b73f3fed0f4a094 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-txnkiy-bb26ab36e8278d2b8b73f3fed0f4a094 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-txnkiy-bb26ab36e8278d2b8b73f3fed0f4a094 av-special-heading-h3 blockquote modern-quote  avia-builder-el-10  el_before_av_textblock  avia-builder-el-first '><h3 class='av-special-heading-tag'  itemprop=\"headline\"  ><span class=\"ez-toc-section\" id=\"The_Why\"><\/span>The Why<span class=\"ez-toc-section-end\"><\/span><\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-lfa1u31b-36cb164c09365821fcbad0b3c68a8cdd '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>IGT wanted a completely new experience for the player while ensuring that the cabinet was easy to access for maintenance. DDSTUDIO approached this challenge by developing the external enclosure engineering in conjunction with in-house internal electro-mechanical assemblies. New approaches included updates to ticket-in\/out, the drop, speaker treatment, and maintenance access.<\/p>\n<p>The prototypes were visually dialed-in with lighting elements and the new Dynamic Player Panel. The \u201cCrystalCore\u201d name was developed to reference the player\u2019s core\/relationship to the machine. There is a strong frontal curve emphasis to draw people toward the action.<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-tlq1ka-f1701352d5996c724582c3ea786ac30f\">\n.flex_column.av-tlq1ka-f1701352d5996c724582c3ea786ac30f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-tlq1ka-f1701352d5996c724582c3ea786ac30f av_one_half  avia-builder-el-12  el_after_av_one_half  avia-builder-el-last  flex_column_div av-animated-generic right-to-left av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-rics3e-0e7f86d962f480d07aff11f43563537e\">\n#top .av-special-heading.av-rics3e-0e7f86d962f480d07aff11f43563537e{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-rics3e-0e7f86d962f480d07aff11f43563537e .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-rics3e-0e7f86d962f480d07aff11f43563537e .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-rics3e-0e7f86d962f480d07aff11f43563537e av-special-heading-h3 blockquote modern-quote  avia-builder-el-13  el_before_av_image  avia-builder-el-first '><h3 class='av-special-heading-tag'  itemprop=\"headline\"  ><span class=\"ez-toc-section\" id=\"The_Who\"><\/span>The Who<span class=\"ez-toc-section-end\"><\/span><\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ljz0ctr0-952934d186f0395a94f10db046379fa4\">\n.avia-image-container.av-ljz0ctr0-952934d186f0395a94f10db046379fa4 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-ljz0ctr0-952934d186f0395a94f10db046379fa4 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-ljz0ctr0-952934d186f0395a94f10db046379fa4 av-styling- avia-align-left  avia-builder-el-14  el_after_av_heading  el_before_av_textblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><a href=\"https:\/\/www.igt.com\/\" class='avia_image' target=\"_blank\" rel=\"noopener noreferrer\" aria-label='IGT'><img decoding=\"async\" class='wp-image-8148 avia-img-lazy-loading-not-8148 avia_image lazyload' data-src=\"https:\/\/ddstudio.com\/wp-content\/uploads\/2023\/03\/IGT-3-300x61.png\" alt='' title='IGT'  height=\"61\" width=\"300\"  itemprop=\"thumbnailUrl\" data-srcset=\"https:\/\/ddstudio.com\/wp-content\/uploads\/2023\/03\/IGT-3-300x61.png 300w, https:\/\/ddstudio.com\/wp-content\/uploads\/2023\/03\/IGT-3.png 694w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/><noscript><img decoding=\"async\" class='wp-image-8148 avia-img-lazy-loading-not-8148 avia_image ' src=\"https:\/\/ddstudio.com\/wp-content\/uploads\/2023\/03\/IGT-3-300x61.png\" alt='' title='IGT'  height=\"61\" width=\"300\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/ddstudio.com\/wp-content\/uploads\/2023\/03\/IGT-3-300x61.png 300w, https:\/\/ddstudio.com\/wp-content\/uploads\/2023\/03\/IGT-3.png 694w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/noscript><\/a><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-lfa1uwvr-09b2114628917086929cded3d15d6370 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>The Global Leader in Gaming, IGT approached the DDSTUDIO design team with a need for a new approach to video slot machines that would deliver a dynamic player experience within a distinctive branded modular open architecture platform that could extend to an IGT family of products. The video slot machine also needed to adhere to IGT\u2019s commitment to engineering, providing ease of access for maintenance, and delivering on the quality, attention to detail, and innovative spirit the casino technology pioneers were known for. The outcome was an award-winning high impact-game series designed to allow players to immerse themselves in the magic of the popular movie AVATAR.<\/p>\n<\/div><\/section><\/p><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><div class='av-extra-border-element border-extra-arrow-down'><div class='av-extra-border-outer'><div class='av-extra-border-inner'><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lgcei4ho-f7d30edb035c46bc8868ebaeb0ab19b6\">\n.avia-section.av-lgcei4ho-f7d30edb035c46bc8868ebaeb0ab19b6 .av-extra-border-element .av-extra-border-inner{\nbackground-color:#2d3d4f;\n}\n<\/style>\n<div id='av_section_4'  class='avia-section av-lgcei4ho-f7d30edb035c46bc8868ebaeb0ab19b6 alternate_color avia-section-default avia-no-shadow  avia-builder-el-16  el_after_av_section  el_before_av_section  avia-bg-style-scroll av-arrow-down-section container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-6305'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mrcnq2-f13df958ccb6bf51f155c479be1cc671\">\n.flex_column.av-mrcnq2-f13df958ccb6bf51f155c479be1cc671{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-mrcnq2-f13df958ccb6bf51f155c479be1cc671 av_one_half  avia-builder-el-17  el_before_av_one_half  avia-builder-el-first  first flex_column_div av-animated-generic bottom-to-top av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k0o9x6-d7ae167a429f9c1a5ce99905373364cd\">\n#top .av-special-heading.av-k0o9x6-d7ae167a429f9c1a5ce99905373364cd{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-k0o9x6-d7ae167a429f9c1a5ce99905373364cd .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-k0o9x6-d7ae167a429f9c1a5ce99905373364cd .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-k0o9x6-d7ae167a429f9c1a5ce99905373364cd av-special-heading-h3 blockquote modern-quote  avia-builder-el-18  el_before_av_textblock  avia-builder-el-first '><h3 class='av-special-heading-tag'  itemprop=\"headline\"  ><span class=\"ez-toc-section\" id=\"The_How\"><\/span>The How<span class=\"ez-toc-section-end\"><\/span><\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-lfa1vxm9-6e4729cfdef2cc2179cae42ee73fe96a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>DDSTUDIO designers and the IGT team brainstormed and generated ideas as a team. Then design insights were derived from casino observations, interviews and secondary research. Player personas helped guide design direction.<\/p>\n<p>Human factors study models: enhancements were made for comfortable interaction.<\/p>\n<p>\u201cThe game is changing \u2013 how you play it, the way you feel it, the way it responds to you.\u201d \u2013 IGT<\/p>\n<p>The chosen product direction emphasizes lighting to draw people to the machine from across the casino floor and enhance the game play. Side panels give a feel of \u201cpersonal space.\u201d<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lgcejiia-472dad038da00fe924f618b2c61624fb\">\n#top .hr.av-lgcejiia-472dad038da00fe924f618b2c61624fb{\nmargin-top:10px;\nmargin-bottom:30px;\n}\n.hr.av-lgcejiia-472dad038da00fe924f618b2c61624fb .hr-inner{\nwidth:100%;\n}\n<\/style>\n<div  class='hr av-lgcejiia-472dad038da00fe924f618b2c61624fb hr-custom  avia-builder-el-20  el_after_av_textblock  el_before_av_textblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lgcekpfh-c92b4cb8e9e417bf2671f0718923974f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Location:<\/strong> Reno, Nevada<br \/>\n<strong>Client Type:<\/strong> Large Gaming Manufacturer<br \/>\n<strong>Industry:<\/strong> Casino Gaming<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h16gne-01ea411b5658c43cc2702c6b49e75bc9\">\n.flex_column.av-h16gne-01ea411b5658c43cc2702c6b49e75bc9{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n.avia_transform .flex_column.av-h16gne-01ea411b5658c43cc2702c6b49e75bc9{\nanimation-duration:1.5s;\n}\n<\/style>\n<div  class='flex_column av-h16gne-01ea411b5658c43cc2702c6b49e75bc9 av_one_half  avia-builder-el-22  el_after_av_one_half  avia-builder-el-last  flex_column_div av-animated-generic bottom-to-top av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2af64x-0ca9a300868c9c6d85392ea2a4f35d30\">\n#top .av-special-heading.av-2af64x-0ca9a300868c9c6d85392ea2a4f35d30{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-2af64x-0ca9a300868c9c6d85392ea2a4f35d30 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-2af64x-0ca9a300868c9c6d85392ea2a4f35d30 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-2af64x-0ca9a300868c9c6d85392ea2a4f35d30 av-special-heading-h3 blockquote modern-quote  avia-builder-el-23  el_before_av_textblock  avia-builder-el-first '><h3 class='av-special-heading-tag'  itemprop=\"headline\"  ><span class=\"ez-toc-section\" id=\"The_Feeling\"><\/span>The Feeling<span class=\"ez-toc-section-end\"><\/span><\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-lfa1wkvs-963ff64cd18e37e07086a499a8cc70c2 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Today\u2019s casinos offer multiple distracting options for guests \u2014 making slot gaming more often a sidebar. IGT and DDSTUDIO created an eye catching display that demands players attention to bring the slot floor back into the overall entertainment package with a luxe player experience.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1g89wq-4311675dcca72573a06c451f3c70bd48\">\n#top .av-special-heading.av-1g89wq-4311675dcca72573a06c451f3c70bd48{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-1g89wq-4311675dcca72573a06c451f3c70bd48 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-1g89wq-4311675dcca72573a06c451f3c70bd48 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-1g89wq-4311675dcca72573a06c451f3c70bd48 av-special-heading-h3 blockquote modern-quote  avia-builder-el-25  el_after_av_textblock  el_before_av_textblock '><h3 class='av-special-heading-tag'  itemprop=\"headline\"  ><span class=\"ez-toc-section\" id=\"The_Experience\"><\/span>The Experience<span class=\"ez-toc-section-end\"><\/span><\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-lfa1xi6e-eaf5dda3e709028f24ce3e9df96aad9b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>IGT wanted a completely new experience for the player while ensuring that the cabinet was easy to access for maintenance. DDSTUDIO approached this challenge by developing the external enclosure engineering in conjunction with in-house internal electro-mechanical assemblies. New approaches included updates to ticket-in\/out, the drop, speaker treatment, and maintenance access.<\/p>\n<\/div><\/section><\/p><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><div class='av-extra-border-element border-extra-arrow-down'><div class='av-extra-border-outer'><div class='av-extra-border-inner'><\/div><\/div><\/div><\/div><div id='av_section_5'  class='avia-section av-llwixow2-f29db443129c6f42acc4d09b8e6a95d2 main_color avia-section-default avia-no-border-styling  avia-builder-el-27  el_after_av_section  el_before_av_section  av-small-hide av-mini-hide avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-6305'><div class='entry-content-wrapper clearfix'>\n<section  class='av_textblock_section av-ljz0g8tm-f38c89849fb53e27fdd0c85f154cf890 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><style>#jtg-8149 .modula-item .jtg-social a, .lightbox-socials.jtg-social a{ color: #ffffff }#jtg-8149 .modula-item .jtg-social svg, .lightbox-socials.jtg-social svg { height: 16px; width: 16px }#jtg-8149 .modula-item .jtg-social a:not(:last-child), .lightbox-socials.jtg-social a:not(:last-child) { margin-right: 10px }#jtg-8149 .modula-item .figc {color:#ffffff;}#jtg-8149 .modula-item .modula-item-content { transform: scale(1) }#jtg-8149 .modula-items .figc p.description { font-size:14px; }#jtg-8149 .modula-items .figc p.description { color:#ffffff;}#jtg-8149.modula-gallery .modula-item > a, #jtg-8149.modula-gallery .modula-item, #jtg-8149.modula-gallery .modula-item-content > a:not(.modula-no-follow) { cursor:zoom-in; } #jtg-8149.modula-gallery .modula-item-content .modula-no-follow { cursor: default; } @media screen and (max-width:480px){#jtg-8149 .modula-item .figc .jtg-title {  font-size: 12px; }#jtg-8149 .modula-items .figc p.description { color:#ffffff;font-size:10px; }}<\/style>\n<!-- Gallery Container -->\n<div  id=\"jtg-8149\" class=\"modula modula-gallery modula-custom-grid\" data-config=\"{&quot;height&quot;:0,&quot;tabletHeight&quot;:0,&quot;mobileHeight&quot;:0,&quot;desktopHeight&quot;:0,&quot;enableTwitter&quot;:false,&quot;enableWhatsapp&quot;:false,&quot;enableFacebook&quot;:false,&quot;enablePinterest&quot;:false,&quot;enableLinkedin&quot;:false,&quot;enableEmail&quot;:false,&quot;randomFactor&quot;:0,&quot;type&quot;:&quot;custom-grid&quot;,&quot;columns&quot;:12,&quot;gutter&quot;:0,&quot;mobileGutter&quot;:0,&quot;tabletGutter&quot;:0,&quot;desktopGutter&quot;:0,&quot;enableResponsive&quot;:&quot;1&quot;,&quot;tabletColumns&quot;:&quot;2&quot;,&quot;mobileColumns&quot;:&quot;2&quot;,&quot;lazyLoad&quot;:&quot;1&quot;,&quot;lightboxOpts&quot;:{&quot;loop&quot;:false,&quot;arrows&quot;:true,&quot;toolbar&quot;:true,&quot;keyboard&quot;:true,&quot;wheel&quot;:false,&quot;buttons&quot;:[&quot;close&quot;],&quot;hash&quot;:false,&quot;lang&quot;:&quot;en&quot;,&quot;touch&quot;:false,&quot;protect&quot;:false,&quot;i18n&quot;:{&quot;en&quot;:{&quot;CLOSE&quot;:&quot;Close&quot;,&quot;NEXT&quot;:&quot;Next&quot;,&quot;PREV&quot;:&quot;Previous&quot;,&quot;Error&quot;:&quot;The requested content cannot be loaded. Please try again later.&quot;,&quot;PLAY_START&quot;:&quot;Start slideshow&quot;,&quot;PLAY_STOP&quot;:&quot;Pause slideshow&quot;,&quot;FULL_SCREEN&quot;:&quot;Full screen&quot;,&quot;THUMBS&quot;:&quot;Thumbnails&quot;,&quot;DOWNLOAD&quot;:&quot;Download&quot;,&quot;SHARE&quot;:&quot;Share&quot;,&quot;ZOOM&quot;:&quot;Zoom&quot;}},&quot;clickSlide&quot;:false,&quot;clickOutside&quot;:false,&quot;dblclickContent&quot;:false,&quot;dblclickSlide&quot;:false,&quot;dblclickOutside&quot;:false,&quot;clickContent&quot;:false,&quot;baseTpl&quot;:&quot;&lt;div class=\\&quot;modula-fancybox-container modula-lightbox-jtg-8149\\&quot; role=\\&quot;dialog\\&quot; tabindex=\\&quot;-1\\&quot;&gt;&lt;div class=\\&quot;modula-fancybox-bg\\&quot;&gt;&lt;\\\/div&gt;&lt;div class=\\&quot;modula-fancybox-inner\\&quot;&gt;&lt;div class=\\&quot;modula-fancybox-infobar\\&quot;&gt;&lt;span data-fancybox-index&gt;&lt;\\\/span&gt;&nbsp;\\\/&nbsp;&lt;span 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no-description\">\n\t\t\t<div class=\"figc-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div><div class=\"modula-item effect-pufrobo\" data-width=\"3\" data-height=\"3\" >\n\t<div class=\"modula-item-overlay\"><\/div>\n\n\t<div class=\"modula-item-content\">\n\n\t\t\t\t\n\t\t\t\t\t<a data-image-id=\"5158\" rel=\"jtg-8149\" data-caption=\"\" aria-label=\"Open image in lightbox\" class=\"tile-inner modula-item-link\"><\/a>\n\t\t\n\t\t<img class=\"pic wp-image-5158 lazyload\"  data-valign=\"middle\" data-halign=\"center\" alt=\"IGT Sketch\" data-full=\"https:\/\/ddstudio.com\/wp-content\/uploads\/2023\/03\/IGT-Sketch.png\" title=\"IGT Sketch\" width=\"530\" height=\"530\" data-src=\"https:\/\/ddstudio.com\/wp-content\/uploads\/2023\/03\/IGT-Sketch.png\" data-caption=\"\" data-source=\"modula\" data-srcset=\"https:\/\/ddstudio.com\/wp-content\/uploads\/2023\/03\/IGT-Sketch.png 530w, 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type=\"application\/ld+json\">\n\t{\n\t\t\"@context\": \"http:\/\/schema.org\",\n\t\t\"@type\"   : \"ImageGallery\",\n\t\t\"id\"      : \"https:\/\/ddstudio.com\/wp-json\/wp\/v2\/portfolio\/6305\",\n\t\t\"url\"     : \"https:\/\/ddstudio.com\/wp-json\/wp\/v2\/portfolio\/6305\"\n\t}\n\n    <\/script>\n\n\t\n<\/div>\n<\/div><\/section>\n<\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_6'  class='avia-section av-lsdw1-7130a9c613f70fbf02ec0cfaf306beaa main_color avia-section-default avia-no-border-styling  avia-builder-el-29  el_after_av_section  el_before_av_section  av-desktop-hide av-medium-hide avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-6305'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-4wxy4x-8ae93250e0093043fd41ab8b743831aa av_one_full  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itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-8360 avia-img-lazy-loading-not-8360 avia_image lazyload' data-src=\"https:\/\/ddstudio.com\/wp-content\/uploads\/2023\/03\/IGT-grid.jpg\" alt='IGT grid' title='IGT grid'  height=\"696\" width=\"700\"  itemprop=\"thumbnailUrl\" data-srcset=\"https:\/\/ddstudio.com\/wp-content\/uploads\/2023\/03\/IGT-grid.jpg 700w, https:\/\/ddstudio.com\/wp-content\/uploads\/2023\/03\/IGT-grid-300x298.jpg 300w, https:\/\/ddstudio.com\/wp-content\/uploads\/2023\/03\/IGT-grid-80x80.jpg 80w, https:\/\/ddstudio.com\/wp-content\/uploads\/2023\/03\/IGT-grid-36x36.jpg 36w, https:\/\/ddstudio.com\/wp-content\/uploads\/2023\/03\/IGT-grid-180x180.jpg 180w\" data-sizes=\"(max-width: 700px) 100vw, 700px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/><noscript><img decoding=\"async\" class='wp-image-8360 avia-img-lazy-loading-not-8360 avia_image ' src=\"https:\/\/ddstudio.com\/wp-content\/uploads\/2023\/03\/IGT-grid.jpg\" alt='IGT grid' title='IGT grid'  height=\"696\" width=\"700\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/ddstudio.com\/wp-content\/uploads\/2023\/03\/IGT-grid.jpg 700w, https:\/\/ddstudio.com\/wp-content\/uploads\/2023\/03\/IGT-grid-300x298.jpg 300w, https:\/\/ddstudio.com\/wp-content\/uploads\/2023\/03\/IGT-grid-80x80.jpg 80w, https:\/\/ddstudio.com\/wp-content\/uploads\/2023\/03\/IGT-grid-36x36.jpg 36w, https:\/\/ddstudio.com\/wp-content\/uploads\/2023\/03\/IGT-grid-180x180.jpg 180w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/noscript><\/div><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_7'  class='avia-section av-64ug56-99ddbaa95cae7909fdca0a74d69a1e40 footer_color avia-section-default avia-no-border-styling  avia-builder-el-34  el_after_av_section  el_before_av_masonry_entries  avia-bg-style-scroll av-minimum-height av-minimum-height-15 av-height-percent  container_wrap sidebar_right'   data-av_minimum_height_pc='15' data-av_min_height_opt='percent'><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-6305'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4o4at6-ccb77b67d765bec887ae4f87065863aa\">\n#top .av-special-heading.av-4o4at6-ccb77b67d765bec887ae4f87065863aa{\npadding-bottom:0;\ncolor:#ffffff;\nfont-size:30px;\n}\nbody .av-special-heading.av-4o4at6-ccb77b67d765bec887ae4f87065863aa .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-4o4at6-ccb77b67d765bec887ae4f87065863aa .av-special-heading-tag{\nfont-size:30px;\n}\n.av-special-heading.av-4o4at6-ccb77b67d765bec887ae4f87065863aa 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class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-25dmi2-df739bd03ebe9f805ce8a98c107ba1a5\">\n#top .av-masonry.av-25dmi2-df739bd03ebe9f805ce8a98c107ba1a5{\nbackground-color:#ffffff;\n}\n<\/style>\n<div id='av-masonry-1' class='av-masonry av-25dmi2-df739bd03ebe9f805ce8a98c107ba1a5 noHover av-fixed-size av-no-gap av-hover-overlay-active av-masonry-animation-active av-masonry-col-4 av-caption-on-hover av-caption-style-overlay av-masonry-entries ' data-post_id=\"6305\"><div class=\"av-masonry-container isotope av-js-disabled\"><div class='av-masonry-entry isotope-item av-masonry-item-no-image '><\/div><a href=\"https:\/\/ddstudio.com\/work\/telesis-bio\/\"  id='av-masonry-1-item-6273' data-av-masonry-item='6273' class='av-masonry-entry isotope-item post-6273 portfolio type-portfolio status-publish has-post-thumbnail hentry portfolio_entries-biotech portfolio_entries-industrial-design  av-masonry-item-with-image' title=\"Codex DNA\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container lazyload' style=\"background-image:inherit;\"  title=\"Codex DNA\"   alt=\"Codex DNA\"  data-bg-image=\"url(https:\/\/ddstudio.com\/wp-content\/uploads\/2023\/03\/DD-Portfolio-Featured-Images-705x705.png)\"><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" ><span class=\"ez-toc-section\" id=\"Telesis_Bio\"><\/span>Telesis Bio<span class=\"ez-toc-section-end\"><\/span><\/h3><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >BioXp\u00ae 9600 System<br \/>\nUX + ID + UI + ME + DFM<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/ddstudio.com\/work\/cubic-transportation\/\"  id='av-masonry-1-item-6158' data-av-masonry-item='6158' class='av-masonry-entry isotope-item post-6158 portfolio type-portfolio status-publish has-post-thumbnail hentry portfolio_entries-industrial-design portfolio_entries-technology portfolio_entries-transportation  av-masonry-item-with-image' title=\"Cubic_Tile\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container lazyload' style=\"background-image:inherit;\"  title=\"Cubic_Tile\"   alt=\"Cubic Transportation\"  data-bg-image=\"url(https:\/\/ddstudio.com\/wp-content\/uploads\/2023\/03\/Cubic_Tile-705x505.jpg)\"><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" ><span class=\"ez-toc-section\" id=\"Cubic_Transportation\"><\/span>Cubic Transportation<span class=\"ez-toc-section-end\"><\/span><\/h3><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >Contactless Payment Validator<br \/>\nUX + ID + UI<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/ddstudio.com\/work\/bluberi\/\"  id='av-masonry-1-item-6122' data-av-masonry-item='6122' class='av-masonry-entry isotope-item post-6122 portfolio type-portfolio status-publish has-post-thumbnail hentry portfolio_entries-gaming  av-masonry-item-with-image' title=\"01_Blu_beauty\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container lazyload' style=\"background-image:inherit;\"  title=\"01_Blu_beauty\"   alt=\"Bluberi\"  data-bg-image=\"url(https:\/\/ddstudio.com\/wp-content\/uploads\/2023\/03\/01_Blu_beauty-705x613.png)\"><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" ><span class=\"ez-toc-section\" id=\"BLUBERI\"><\/span>BLUBERI<span class=\"ez-toc-section-end\"><\/span><\/h3><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >Novus b49, Novus b27<br \/>\nUX + ID + ME<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/ddstudio.com\/work\/nortek-security-control\/\"  id='av-masonry-1-item-6201' data-av-masonry-item='6201' class='av-masonry-entry isotope-item post-6201 portfolio type-portfolio status-publish has-post-thumbnail hentry portfolio_entries-technology portfolio_entries-transportation  av-masonry-item-with-image' title=\"01_Nortek_beauty\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container lazyload' style=\"background-image:inherit;\"  title=\"01_Nortek_beauty\"   alt=\"Nortek\"  data-bg-image=\"url(https:\/\/ddstudio.com\/wp-content\/uploads\/2023\/03\/01_Nortek_beauty-705x545.jpg)\"><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" ><span class=\"ez-toc-section\" id=\"Nortek_Security_Control\"><\/span>Nortek Security &#038; Control<span class=\"ez-toc-section-end\"><\/span><\/h3><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >e3 Tele-entry system<br \/>\nUX + ID + UI<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><\/div><\/div>\n<div  class='avia-button-wrap av-2z10kh-a8f4b9f43370e5395d73bb1caaa0804d-wrap avia-button-center  avia-builder-el-37  el_after_av_masonry_entries  avia-builder-el-no-sibling '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2z10kh-a8f4b9f43370e5395d73bb1caaa0804d\">\n#top #wrap_all .avia-button.av-2z10kh-a8f4b9f43370e5395d73bb1caaa0804d{\nbackground-color:#65d649;\nborder-color:#65d649;\ncolor:#2d3d4f;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/ddstudio.com\/work\/'  class='avia-button av-2z10kh-a8f4b9f43370e5395d73bb1caaa0804d avia-icon_select-yes-left-icon avia-size-large avia-position-center'  ><span class='avia_button_icon avia_button_icon_left' aria-hidden='true' data-av_icon='\ue831' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >BACK TO WORK<\/span><\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Crystal Core<br \/>\nUX + ID + ME<\/p>\n","protected":false},"featured_media":5591,"template":"","tags":[],"portfolio_entries":[323,314],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>IGT - DDSTUDIO<\/title>\n<meta name=\"description\" content=\"IGT wanted a completely new experience for the player while ensuring that the cabinet was easy to access for maintenance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ddstudio.com\/work\/igt\/\" \/>\n<meta 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