{"id":6158,"date":"2023-03-08T10:06:00","date_gmt":"2023-03-08T18:06:00","guid":{"rendered":"https:\/\/ddstudio.com\/?post_type=portfolio&#038;p=6158"},"modified":"2023-09-26T12:08:55","modified_gmt":"2023-09-26T19:08:55","slug":"cubic-transportation","status":"publish","type":"portfolio","link":"https:\/\/ddstudio.com\/work\/cubic-transportation\/","title":{"rendered":"Cubic Transportation"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-138sgy2-c1dd1e39d953fa37176ae65e098676de\">\n.avia-section.av-138sgy2-c1dd1e39d953fa37176ae65e098676de{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/ddstudio.com\/wp-content\/uploads\/2023\/03\/Cubic_Wide.jpg);\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n.avia-section.av-138sgy2-c1dd1e39d953fa37176ae65e098676de .av-section-color-overlay{\nopacity:0.4;\nbackground-color:#000000;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section 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id=\"style-css-av-lfa1s4d0-8d132fbd1ba33c2303e2603b2508f0fd\">\n#top .av-special-heading.av-lfa1s4d0-8d132fbd1ba33c2303e2603b2508f0fd{\npadding-bottom:10px;\ncolor:#ffffff;\nfont-size:40px;\n}\nbody .av-special-heading.av-lfa1s4d0-8d132fbd1ba33c2303e2603b2508f0fd .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-lfa1s4d0-8d132fbd1ba33c2303e2603b2508f0fd .av-special-heading-tag{\nfont-size:40px;\n}\n.av-special-heading.av-lfa1s4d0-8d132fbd1ba33c2303e2603b2508f0fd .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-lfa1s4d0-8d132fbd1ba33c2303e2603b2508f0fd .av-subheading{\nfont-size:12px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-lfa1s4d0-8d132fbd1ba33c2303e2603b2508f0fd .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-lfa1s4d0-8d132fbd1ba33c2303e2603b2508f0fd .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-lfa1s4d0-8d132fbd1ba33c2303e2603b2508f0fd av-special-heading-h1 custom-color-heading blockquote modern-quote modern-right  avia-builder-el-2  avia-builder-el-no-sibling  av-inherit-size'><h1 class='av-special-heading-tag'  itemprop=\"headline\"  ><span class=\"ez-toc-section\" id=\"Cubic_Transportation\"><\/span>Cubic Transportation<span class=\"ez-toc-section-end\"><\/span><\/h1><div class='av_custom_color av-subheading av-subheading_below'><p> Contactless Payment Validator<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-67aywe-867dd3b63c857938a0e805bc24509e8f\">\n.avia-section.av-67aywe-867dd3b63c857938a0e805bc24509e8f .av-extra-border-element .av-extra-border-inner{\nbackground-color:#2d3d4f;\n}\n<\/style>\n<div id='av_section_2'  class='avia-section av-67aywe-867dd3b63c857938a0e805bc24509e8f alternate_color avia-section-default avia-no-border-styling  avia-builder-el-3  el_after_av_section  el_before_av_section  avia-bg-style-scroll av-arrow-down-section av-minimum-height av-minimum-height-custom av-height-custom  container_wrap sidebar_right'   data-av_minimum_height_px='175'><div class='container av-section-cont-open' style='height:175px'><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-6158'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3tnjta-47c0c43bc53c95c8a2350edbbf802eaf\">\n.flex_column.av-3tnjta-47c0c43bc53c95c8a2350edbbf802eaf{\npadding:0px 0px 0px 0px;\n}\n.avia_transform .flex_column.av-3tnjta-47c0c43bc53c95c8a2350edbbf802eaf{\nanimation-duration:2.5s;\n}\n<\/style>\n<div  class='flex_column av-3tnjta-47c0c43bc53c95c8a2350edbbf802eaf av_one_full  avia-builder-el-4  avia-builder-el-no-sibling  first flex_column_div av-animated-generic fade-in av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ljrrfz6k-100b25dd1414b6f1c6d11515851648b2\">\n#top .av-special-heading.av-ljrrfz6k-100b25dd1414b6f1c6d11515851648b2{\npadding-bottom:10px;\ncolor:#ffffff;\n}\nbody .av-special-heading.av-ljrrfz6k-100b25dd1414b6f1c6d11515851648b2 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-ljrrfz6k-100b25dd1414b6f1c6d11515851648b2 .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-ljrrfz6k-100b25dd1414b6f1c6d11515851648b2 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-ljrrfz6k-100b25dd1414b6f1c6d11515851648b2 av-special-heading-h2 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-5  avia-builder-el-no-sibling  ibm-font'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  ><span class=\"ez-toc-section\" id=\"Cutting_edge_Payment_Validation_for_Mass_transit\"><\/span>Cutting edge Payment Validation for Mass transit<span class=\"ez-toc-section-end\"><\/span><\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><div class='av-extra-border-element border-extra-arrow-down'><div class='av-extra-border-outer'><div class='av-extra-border-inner'><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-y3kqd6-f8e46636a0e5084dcc0dcc931361e786\">\n.avia-section.av-y3kqd6-f8e46636a0e5084dcc0dcc931361e786 .av-extra-border-element .av-extra-border-inner{\nbackground-color:#ffffff;\n}\n<\/style>\n<div id='av_section_3'  class='avia-section av-y3kqd6-f8e46636a0e5084dcc0dcc931361e786 main_color avia-section-default avia-no-shadow  avia-builder-el-6  el_after_av_section  el_before_av_section  avia-bg-style-scroll av-arrow-down-section container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-6158'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-w2nch6-e2ce821f1fa95c1b7a1d3ae8bf5fde42\">\n.flex_column.av-w2nch6-e2ce821f1fa95c1b7a1d3ae8bf5fde42{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-w2nch6-e2ce821f1fa95c1b7a1d3ae8bf5fde42 av_one_half  avia-builder-el-7  el_before_av_one_half  avia-builder-el-first  first flex_column_div av-animated-generic left-to-right av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-txnkiy-bb26ab36e8278d2b8b73f3fed0f4a094\">\n#top .av-special-heading.av-txnkiy-bb26ab36e8278d2b8b73f3fed0f4a094{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-txnkiy-bb26ab36e8278d2b8b73f3fed0f4a094 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-txnkiy-bb26ab36e8278d2b8b73f3fed0f4a094 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-txnkiy-bb26ab36e8278d2b8b73f3fed0f4a094 av-special-heading-h3 blockquote modern-quote  avia-builder-el-8  el_before_av_textblock  avia-builder-el-first '><h3 class='av-special-heading-tag'  itemprop=\"headline\"  ><span class=\"ez-toc-section\" id=\"The_Why\"><\/span>The Why<span class=\"ez-toc-section-end\"><\/span><\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-lfa1u31b-36cb164c09365821fcbad0b3c68a8cdd '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Millions of passengers use transit services on a daily basis. Navigating mass transit can be challenging for all, but especially challenging for physically and mentally impaired customers. To meet the needs of these passengers, transit agencies are increasingly vigilant that vendors comply with ADA and Universal Design guidelines. Since many of CTS\u2019s largest contracts (New York, Chicago, Boston, etc.), were up for renewal, they made the strategic decision to engage DDSTUDIO, a human centered design firm, to evaluate and redesign their technology systems into universally inclusive user experiences to win their largest contracts.<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-tlq1ka-f1701352d5996c724582c3ea786ac30f\">\n.flex_column.av-tlq1ka-f1701352d5996c724582c3ea786ac30f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-tlq1ka-f1701352d5996c724582c3ea786ac30f av_one_half  avia-builder-el-10  el_after_av_one_half  avia-builder-el-last  flex_column_div av-animated-generic right-to-left av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-rics3e-0e7f86d962f480d07aff11f43563537e\">\n#top .av-special-heading.av-rics3e-0e7f86d962f480d07aff11f43563537e{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-rics3e-0e7f86d962f480d07aff11f43563537e .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-rics3e-0e7f86d962f480d07aff11f43563537e .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-rics3e-0e7f86d962f480d07aff11f43563537e av-special-heading-h3 blockquote modern-quote  avia-builder-el-11  el_before_av_image  avia-builder-el-first '><h3 class='av-special-heading-tag'  itemprop=\"headline\"  ><span class=\"ez-toc-section\" id=\"The_Who\"><\/span>The Who<span class=\"ez-toc-section-end\"><\/span><\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ljrrb15j-ed3d430584e37586a84e4922a693087c\">\n.avia-image-container.av-ljrrb15j-ed3d430584e37586a84e4922a693087c img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-ljrrb15j-ed3d430584e37586a84e4922a693087c .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-ljrrb15j-ed3d430584e37586a84e4922a693087c av-styling- avia-align-left  avia-builder-el-12  el_after_av_heading  el_before_av_textblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><a href=\"https:\/\/www.cubic.com\/transportation\" class='avia_image' target=\"_blank\" rel=\"noopener noreferrer\" aria-label='cubic'><img decoding=\"async\" class='wp-image-8003 avia-img-lazy-loading-not-8003 avia_image lazyload' data-src=\"https:\/\/ddstudio.com\/wp-content\/uploads\/2023\/03\/cubic-7-e1688749389568-300x66.png\" alt='' title='cubic'  height=\"66\" width=\"300\"  itemprop=\"thumbnailUrl\" data-srcset=\"https:\/\/ddstudio.com\/wp-content\/uploads\/2023\/03\/cubic-7-e1688749389568-300x66.png 300w, https:\/\/ddstudio.com\/wp-content\/uploads\/2023\/03\/cubic-7-e1688749389568.png 636w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/><noscript><img decoding=\"async\" class='wp-image-8003 avia-img-lazy-loading-not-8003 avia_image ' src=\"https:\/\/ddstudio.com\/wp-content\/uploads\/2023\/03\/cubic-7-e1688749389568-300x66.png\" alt='' title='cubic'  height=\"66\" width=\"300\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/ddstudio.com\/wp-content\/uploads\/2023\/03\/cubic-7-e1688749389568-300x66.png 300w, https:\/\/ddstudio.com\/wp-content\/uploads\/2023\/03\/cubic-7-e1688749389568.png 636w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/noscript><\/a><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-lfa1uwvr-09b2114628917086929cded3d15d6370 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>CUBIC Transportation Systems provides major global Transit agencies with payment systems enclosed in customer facing hardware.\u00a0 DDSTUDIO\u2019s Human Centered Hardware + Software Designs became part of the Cubic Transportation Transit Agency Bid submissions for New York and Boston and played a key role in WINNING BOTH CONTRACTS!<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<\/div><\/section><\/p><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><div class='av-extra-border-element border-extra-arrow-down'><div class='av-extra-border-outer'><div class='av-extra-border-inner'><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lgccltlx-a89a7872b382da0d75cecbeaaf95dcc8\">\n.avia-section.av-lgccltlx-a89a7872b382da0d75cecbeaaf95dcc8 .av-extra-border-element .av-extra-border-inner{\nbackground-color:#2d3d4f;\n}\n<\/style>\n<div id='av_section_4'  class='avia-section av-lgccltlx-a89a7872b382da0d75cecbeaaf95dcc8 alternate_color avia-section-default avia-no-shadow  avia-builder-el-14  el_after_av_section  el_before_av_section  avia-bg-style-scroll av-arrow-down-section container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-6158'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mrcnq2-f13df958ccb6bf51f155c479be1cc671\">\n.flex_column.av-mrcnq2-f13df958ccb6bf51f155c479be1cc671{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-mrcnq2-f13df958ccb6bf51f155c479be1cc671 av_one_half  avia-builder-el-15  el_before_av_one_half  avia-builder-el-first  first flex_column_div av-animated-generic bottom-to-top av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k0o9x6-d7ae167a429f9c1a5ce99905373364cd\">\n#top .av-special-heading.av-k0o9x6-d7ae167a429f9c1a5ce99905373364cd{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-k0o9x6-d7ae167a429f9c1a5ce99905373364cd .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-k0o9x6-d7ae167a429f9c1a5ce99905373364cd .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-k0o9x6-d7ae167a429f9c1a5ce99905373364cd av-special-heading-h3 blockquote modern-quote  avia-builder-el-16  el_before_av_textblock  avia-builder-el-first '><h3 class='av-special-heading-tag'  itemprop=\"headline\"  ><span class=\"ez-toc-section\" id=\"The_How\"><\/span>The How<span class=\"ez-toc-section-end\"><\/span><\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-34kk3i-1c11bf56c8c7471ba50fd9359a2dae8b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Our process starts with research to establish empathy. DDSTUDIO team members performed lengthy onsite research in Boston, Chicago, New York, Vancouver and Los Angeles. We observed the confusion and pain points of passengers through each touchpoint and defined many areas of frustration. We created multiple physical and digital mock-ups, tested with passengers in focus groups, and refined each area until the unnecessary physical and cognitive challenges were solved. In addition, our future designs considered behavioral triggers from the surrounding environment and integrated sensory ques for intuitive guiding.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lgccmq5v-dd4c438d99840b61628bbea22644f31e\">\n#top .hr.av-lgccmq5v-dd4c438d99840b61628bbea22644f31e{\nmargin-top:10px;\nmargin-bottom:30px;\n}\n.hr.av-lgccmq5v-dd4c438d99840b61628bbea22644f31e .hr-inner{\nwidth:100%;\nborder-color:#ffffff;\n}\n<\/style>\n<div  class='hr av-lgccmq5v-dd4c438d99840b61628bbea22644f31e hr-custom  avia-builder-el-18  el_after_av_textblock  el_before_av_textblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lfa1vxm9-6e4729cfdef2cc2179cae42ee73fe96a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Location:<\/strong> <span class=\"yKMVIe\" role=\"heading\" aria-level=\"1\">San Diego, California<\/span><br \/>\n<strong>Client Type:<\/strong> Large Corp<br \/>\n<strong>Industry:<\/strong> Transportation<br \/>\n<strong>UX, UI, ID, DFM, LIAISE:<\/strong><\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h16gne-01ea411b5658c43cc2702c6b49e75bc9\">\n.flex_column.av-h16gne-01ea411b5658c43cc2702c6b49e75bc9{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n.avia_transform .flex_column.av-h16gne-01ea411b5658c43cc2702c6b49e75bc9{\nanimation-duration:1.5s;\n}\n<\/style>\n<div  class='flex_column av-h16gne-01ea411b5658c43cc2702c6b49e75bc9 av_one_half  avia-builder-el-20  el_after_av_one_half  avia-builder-el-last  flex_column_div av-animated-generic bottom-to-top av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-f6cjzu-9754cb2011afec90d18eae4a4c52a3d7\">\n#top .av-special-heading.av-f6cjzu-9754cb2011afec90d18eae4a4c52a3d7{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-f6cjzu-9754cb2011afec90d18eae4a4c52a3d7 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-f6cjzu-9754cb2011afec90d18eae4a4c52a3d7 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-f6cjzu-9754cb2011afec90d18eae4a4c52a3d7 av-special-heading-h3 blockquote modern-quote  avia-builder-el-21  el_before_av_textblock  avia-builder-el-first '><h3 class='av-special-heading-tag'  itemprop=\"headline\"  ><span class=\"ez-toc-section\" id=\"The_Feeling\"><\/span>The Feeling<span class=\"ez-toc-section-end\"><\/span><\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-lfa1wkvs-963ff64cd18e37e07086a499a8cc70c2 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Cubic Transportation payment validation redesigns were not only aesthetically striking, they were universally appropriate for all passengers. Everything comes easily to hand and eye. After Cubic won all of their transit agency contracts, DDSTUDIO completed the industrial design of the contactless payment validator. Early mock-ups helped validate the right form factor for an intuitive free flow through the gate. The reader presentation is large and angled downwards + inwards for natural movement. Together with Cubic engineering and manufacturing, DDSTUDIO was able to launch this first of its kind payment system in less than a year.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1g89wq-4311675dcca72573a06c451f3c70bd48\">\n#top .av-special-heading.av-1g89wq-4311675dcca72573a06c451f3c70bd48{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-1g89wq-4311675dcca72573a06c451f3c70bd48 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-1g89wq-4311675dcca72573a06c451f3c70bd48 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-1g89wq-4311675dcca72573a06c451f3c70bd48 av-special-heading-h3 blockquote modern-quote  avia-builder-el-23  el_after_av_textblock  el_before_av_textblock '><h3 class='av-special-heading-tag'  itemprop=\"headline\"  ><span class=\"ez-toc-section\" id=\"The_Experience\"><\/span>The Experience<span class=\"ez-toc-section-end\"><\/span><\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-lfa1xi6e-eaf5dda3e709028f24ce3e9df96aad9b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>DDSTUDIO\u2019s Human Centered Designs as part of the Cubic Transportation Transit Agency Bid submissions for New York and Boston played a key role in WINNING BOTH CONTRACTS!<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-video av-lgo971se-95962aad2762f0bc68843caf5b4a8b79 avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/vimeo.com\/423362616'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe title=\"Designing for Cubic the DDSTUDIO Story\" src=\"https:\/\/player.vimeo.com\/video\/423362616?dnt=1&amp;app_id=122963&autoplay=1&loop=1&controls=1&muted=1\" width=\"1280\" height=\"720\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\"><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/p><\/div>\n<\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><div class='av-extra-border-element border-extra-arrow-down'><div class='av-extra-border-outer'><div class='av-extra-border-inner'><\/div><\/div><\/div><\/div><div id='av_section_5'  class='avia-section av-llwk8t11-d1d98a8f0536250d92627eb715250c22 main_color avia-section-default avia-no-border-styling  avia-builder-el-26  el_after_av_section  el_before_av_section  av-small-hide av-mini-hide avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-6158'><div class='entry-content-wrapper clearfix'>\n\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_6'  class='avia-section av-6ipuke-c1e87a3c7a78e95b515ee33ba2225d35 main_color avia-section-default avia-no-border-styling  avia-builder-el-28  el_after_av_section  el_before_av_section  av-desktop-hide av-medium-hide avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-6158'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-hkmta-269973926360a590ff344aa26addeccb av_one_full  avia-builder-el-29  el_before_av_one_full  avia-builder-el-first  first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-llwk951w-e750448147240d2a8040acafcf3718a9\">\n.avia-image-container.av-llwk951w-e750448147240d2a8040acafcf3718a9 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-llwk951w-e750448147240d2a8040acafcf3718a9 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-llwk951w-e750448147240d2a8040acafcf3718a9 av-styling- avia-align-center  avia-builder-el-30  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-8403 avia-img-lazy-loading-not-8403 avia_image lazyload' data-src=\"https:\/\/ddstudio.com\/wp-content\/uploads\/2023\/03\/Cubic-Transportation-hero.jpg\" alt='Cubic Transportation hero' title='Cubic Transportation hero'  height=\"583\" width=\"704\"  itemprop=\"thumbnailUrl\" data-srcset=\"https:\/\/ddstudio.com\/wp-content\/uploads\/2023\/03\/Cubic-Transportation-hero.jpg 704w, https:\/\/ddstudio.com\/wp-content\/uploads\/2023\/03\/Cubic-Transportation-hero-300x248.jpg 300w\" data-sizes=\"(max-width: 704px) 100vw, 704px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/><noscript><img decoding=\"async\" class='wp-image-8403 avia-img-lazy-loading-not-8403 avia_image ' src=\"https:\/\/ddstudio.com\/wp-content\/uploads\/2023\/03\/Cubic-Transportation-hero.jpg\" alt='Cubic Transportation hero' title='Cubic Transportation hero'  height=\"583\" width=\"704\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/ddstudio.com\/wp-content\/uploads\/2023\/03\/Cubic-Transportation-hero.jpg 704w, https:\/\/ddstudio.com\/wp-content\/uploads\/2023\/03\/Cubic-Transportation-hero-300x248.jpg 300w\" sizes=\"(max-width: 704px) 100vw, 704px\" \/><\/noscript><\/div><\/div><\/div><\/div><div  class='flex_column 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data-src=\"https:\/\/ddstudio.com\/wp-content\/uploads\/2023\/03\/Cubic-Transportation-grid.jpg\" alt='Cubic Transportation grid' title='Cubic Transportation grid'  height=\"591\" width=\"702\"  itemprop=\"thumbnailUrl\" data-srcset=\"https:\/\/ddstudio.com\/wp-content\/uploads\/2023\/03\/Cubic-Transportation-grid.jpg 702w, https:\/\/ddstudio.com\/wp-content\/uploads\/2023\/03\/Cubic-Transportation-grid-300x253.jpg 300w\" data-sizes=\"(max-width: 702px) 100vw, 702px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/><noscript><img decoding=\"async\" class='wp-image-8404 avia-img-lazy-loading-not-8404 avia_image ' src=\"https:\/\/ddstudio.com\/wp-content\/uploads\/2023\/03\/Cubic-Transportation-grid.jpg\" alt='Cubic Transportation grid' title='Cubic Transportation grid'  height=\"591\" width=\"702\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/ddstudio.com\/wp-content\/uploads\/2023\/03\/Cubic-Transportation-grid.jpg 702w, https:\/\/ddstudio.com\/wp-content\/uploads\/2023\/03\/Cubic-Transportation-grid-300x253.jpg 300w\" sizes=\"(max-width: 702px) 100vw, 702px\" \/><\/noscript><\/div><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_7'  class='avia-section av-64ug56-99ddbaa95cae7909fdca0a74d69a1e40 footer_color avia-section-default avia-no-border-styling  avia-builder-el-33  el_after_av_section  el_before_av_masonry_entries  avia-bg-style-scroll av-minimum-height av-minimum-height-15 av-height-percent  container_wrap sidebar_right'   data-av_minimum_height_pc='15' data-av_min_height_opt='percent'><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-6158'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4o4at6-ccb77b67d765bec887ae4f87065863aa\">\n#top 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class='av-special-heading av-4o4at6-ccb77b67d765bec887ae4f87065863aa av-special-heading-h2 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-34  avia-builder-el-no-sibling  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  ><span class=\"ez-toc-section\" id=\"EXPLORE_ADDITIONAL_PROJECTS\"><\/span>EXPLORE ADDITIONAL PROJECTS<span class=\"ez-toc-section-end\"><\/span><\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-25dmi2-cedbe84821ac16dc5dfdc798c6197cd9\">\n#top .av-masonry.av-25dmi2-cedbe84821ac16dc5dfdc798c6197cd9{\nbackground-color:#ffffff;\n}\n<\/style>\n<div id='av-masonry-1' class='av-masonry av-25dmi2-cedbe84821ac16dc5dfdc798c6197cd9 noHover av-fixed-size av-no-gap av-hover-overlay-active av-masonry-animation-active av-masonry-col-4 av-caption-on-hover av-caption-style-overlay av-masonry-entries ' data-post_id=\"6158\"><div class=\"av-masonry-container isotope av-js-disabled\"><div class='av-masonry-entry isotope-item av-masonry-item-no-image '><\/div><a href=\"https:\/\/ddstudio.com\/work\/telesis-bio\/\"  id='av-masonry-1-item-6273' data-av-masonry-item='6273' class='av-masonry-entry isotope-item post-6273 portfolio type-portfolio status-publish has-post-thumbnail hentry portfolio_entries-biotech portfolio_entries-industrial-design  av-masonry-item-with-image' title=\"Codex DNA\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container lazyload' style=\"background-image:inherit;\"  title=\"Codex DNA\"   alt=\"Codex DNA\"  data-bg-image=\"url(https:\/\/ddstudio.com\/wp-content\/uploads\/2023\/03\/DD-Portfolio-Featured-Images-705x705.png)\"><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" ><span class=\"ez-toc-section\" id=\"Telesis_Bio\"><\/span>Telesis Bio<span class=\"ez-toc-section-end\"><\/span><\/h3><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >BioXp\u00ae 9600 System<br \/>\nUX + ID + UI + ME + DFM<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/ddstudio.com\/work\/tearfilm-now-alcon\/\"  id='av-masonry-1-item-6145' data-av-masonry-item='6145' class='av-masonry-entry isotope-item post-6145 portfolio type-portfolio status-publish has-post-thumbnail hentry portfolio_entries-medical  av-masonry-item-with-image' title=\"TF_Tile\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container lazyload' style=\"background-image:inherit;\"  title=\"TF_Tile\"   alt=\"TearFilm\"  data-bg-image=\"url(https:\/\/ddstudio.com\/wp-content\/uploads\/2023\/03\/TF_Tile-705x453.jpg)\"><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" ><span class=\"ez-toc-section\" id=\"Tear_Film_Innovations_now_Alcon\"><\/span>Tear Film Innovations, now Alcon<span class=\"ez-toc-section-end\"><\/span><\/h3><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >iLux2 <br \/>\nUX + ID + UI +ME<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/ddstudio.com\/work\/nicoya\/\"  id='av-masonry-1-item-142' data-av-masonry-item='142' class='av-masonry-entry isotope-item post-142 portfolio type-portfolio status-publish has-post-thumbnail hentry tag-landscape tag-portrait portfolio_entries-industrial-design portfolio_entries-medical portfolio_entries-technology  av-masonry-item-with-image' title=\"Nicoya Tile\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container lazyload' style=\"background-image:inherit;\"  title=\"Nicoya Tile\"   alt=\"Nicoya\"  data-bg-image=\"url(https:\/\/ddstudio.com\/wp-content\/uploads\/2023\/03\/Nicoya-Tile-1500x1266.jpg)\"><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" ><span class=\"ez-toc-section\" id=\"Nicoya\"><\/span>Nicoya<span class=\"ez-toc-section-end\"><\/span><\/h3><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >Alto Instrument & System Platform <br \/>\nUX + ID + UI  + ME + DFM<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/ddstudio.com\/work\/trumed-systems\/\"  id='av-masonry-1-item-6323' data-av-masonry-item='6323' class='av-masonry-entry isotope-item post-6323 portfolio type-portfolio status-publish has-post-thumbnail hentry portfolio_entries-medical portfolio_entries-technology  av-masonry-item-with-image' title=\"TruMed_Tile\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container lazyload' style=\"background-image:inherit;\"  title=\"TruMed_Tile\"   alt=\"TruMed Systems\"  data-bg-image=\"url(https:\/\/ddstudio.com\/wp-content\/uploads\/2023\/03\/TruMed_Tile-705x432.jpg)\"><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" ><span class=\"ez-toc-section\" id=\"TruMed_Systems\"><\/span>TruMed Systems<span class=\"ez-toc-section-end\"><\/span><\/h3><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >AccuVax\u00ae Vaccine Management System<br \/>\nUX + ID + UI + ME + DFM<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><\/div><\/div>\n<div  class='avia-button-wrap av-21zgdq-ffc293b82df58639096f2dd712e1cc80-wrap avia-button-center  avia-builder-el-36  el_after_av_masonry_entries  avia-builder-el-no-sibling '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-21zgdq-ffc293b82df58639096f2dd712e1cc80\">\n#top #wrap_all .avia-button.av-21zgdq-ffc293b82df58639096f2dd712e1cc80{\nbackground-color:#65d649;\nborder-color:#65d649;\ncolor:#2d3d4f;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/ddstudio.com\/work\/'  class='avia-button av-21zgdq-ffc293b82df58639096f2dd712e1cc80 avia-icon_select-yes-left-icon avia-size-large avia-position-center'  ><span class='avia_button_icon avia_button_icon_left' aria-hidden='true' data-av_icon='\ue831' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >BACK TO WORK<\/span><\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Contactless Payment Validator<br \/>\nUX + ID + UI<\/p>\n","protected":false},"featured_media":7549,"template":"","tags":[],"portfolio_entries":[311,314,321],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cubic Transportation - 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