Our approach is grounded in human centered design truths.
Three Principles
Human Centered Design key elements:
- People Centered
Seek to understand people in context. Develop empathy for their needs. - Cross Functional Teams
Team engage in divergent and convergent align on the right problem to solve. - Iterative Cycles Throughout:
Continuous feedback loops of Ideate, prototype, test, refine mitigates risk confirms next steps.
Three Phases
HCD is embedded into our 3 phases:
- Opportunity
Multi-disciplinary team immersions to understand people’s needs + align on the right problem to solve. - Innovation
Activities designed to stimulate team synergy, iterative activities to ideation cycles arrive at new + different solutions. - Implementation
Chosen design direction is detailed with engineering for transfer to manufacturing.
CREATIVITY THRIVES WITHIN STRUCTURE.
OPPORTUNITY
Contextural understanding of your strategy, customers and users. This includes ethnographic research, immersive brainstorms and creative problem solving.
- Competitive Analysis
- Visual Brand Language
- User Research / Recruitment
- UX Flow / User Journey Map
- Design Thinking Workshops
- Design Brief
INNOVATION
Concept ideation of multiple directions. Iterative design, feedback loops and refinement to optimize form factor, image, visual aesthetic, usability and workflow.
- Mock-ups / Models
- Human Factors
- Concept Refinement
- Wireframes / Navigation
- Visual Screen Design
- Usability Testing
IMPLEMENTATION
Realize and document design assets. Support digital and physical design intent through development. DFM, drawings, prototypes, manufacturing release.
- Design for Manufacturing
- Detailed Engineering
- Drawing Package
- Working Prototypes
- Manufacture Liaison
- Digital Asset Transfer
- Style Guides physical/digital
