HOW WE WORK TOGETHER
OPPORTUNITY
Contextural understanding of your strategy, customers and users. This includes ethnographic research, immersive brainstorms and creative problem solving.
- Competitive Analysis
- Visual Brand Language
- User Research / Recruitment
- UX Flow / User Journey Map
- Design Thinking Workshops
- Design Brief
INNOVATION
Concept ideation of multiple directions. Iterative design, feedback loops and refinement to optimize form factor, image, visual aesthetic, usability and workflow.
- Mock-ups / Models
- Human Factors
- Concept Refinement
- Wireframes / Navigation
- Visual Screen Design
- Usability Testing
IMPLEMENTATION
Realize and document design assets. Support digital and physical design intent through development. DFM, drawings, prototypes, manufacturing release.
- Design for Manufacturing
- Detailed Engineering
- Drawing Package
- Working Prototypes
- Manufacture Liaison
- Digital Asset Transfer
- Style Guides physical/digital
Our approach is grounded in human centered design truths.
Three Principles
Human Centered Design key elements:
- People Centered
Seek to understand people in context. Develop empathy for their needs. - Cross Functional Teams
Team engage in divergent and convergent align on the right problem to solve. - Iterative Cycles Throughout:
Continuous feedback loops of Ideate, prototype, test, refine mitigates risk confirms next steps.
Three Phases
HCD is embedded into our 3 phases:
- Opportunity
Multi-disciplinary team immersions to understand people’s needs + align on the right problem to solve. - Innovation
Activities designed to stimulate team synergy, iterative activities to ideation cycles arrive at new + different solutions. - Implementation
Chosen design direction is detailed with engineering for transfer to manufacturing.
